WSGW AM 790 Saginaw

Slogan/Positioner: News Radio 790

Format: News-Talk

Contact this station through their web site, linked below:WSGW AM 790

Web site:

Technical Information:

HD Radio Status: no

Class: B
Daytime Power / # of Towers: 5,000 watts / 6, directional
Nighttime Power / # of Towers: 1,000 watts / 6, directional

Social Media:

External Links:

Call Sign History:

  • WSGW

Call Sign Origin:

  • Saginaw

On Air Date: August 11, 1950

Owner: Digity, LLC

Office Telephone: (989) 752-3456


  • 8/2015: Alpha Media agrees to acquire Digity, LLC.
  • 2014: Digity, LLC acquires 33 radio stations owned by NextMedia, including WSGW.
  • 1/2003: FCC approves sale of WSGW, WCEN-FM, WTCF, WGER, and WTLZ to NextMedia from Wilks
  • 11/1/2002: Announced that Wilks will sell 5 stations to NextMedia Group for $55.5 million.
  • 9/6/2002: Cumulus terminates purchase of WSGW, WCEN-FM, WTCF, WGER, and WTLZ before sale is finalized
  • 7/9/2002: FCC approves sale of 5 stations from Wilks to Cumulus (WSGW, WCEN, WTCF, WGER, WTLZ)
  • 5/7/2002: Announced that Cumulus is purchasing 5 Tri-Cities area stations (WSGW 790-AM, WCEN-FM 94.5, WTCF-FM 100.5, WGER-FM 106.3, and WTLZ-FM 107.1) to Cumulus Broadcasting for $55.6 million from Wilks Broadcasting
  • 7/13/2000: FCC approves sale from Citadel to Wilks
  • 4/27/2000: Announced that WGER-FM 106.3, WTCF-FM 100.5, and WSGW-AM 790 are being sold to Wilks Broadcasting in order to meet station ownership levels in the Tri-Cities.
  • 12/22/1998: FCC approves sale of 62nd Street Broadcasting stations in the Tri-Cities to Citadel
  • 19xx: Fritz Broadcasting and 62nd Street Broadcasting merge.
  • 19xx: Station is sold from John Lord Booth to Jock Fritz/Fritz Broadcasting
  • 8/11/1950: Station is on-air, owned by John Lord Booth (owner of WJLB Detroit)

Center of antenna array/transmitter location:

Saginaw County






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