WGVS AM 850 Muskegon

Slogan/Positioner: Real Oldies 1480/850

Format: Public: Oldies

Contact this station through their web site, linked below:WGVS AM 850

Web site: wgvu2.org/realoldies

Technical Information:

HD Radio Status:

Class: B
Power / # of Towers: 1,000 watts / 4, directional
Unlimited operations

Social Media:

External Links:

Call Sign History:

  • WGVS: 3/1/1999
  • WKBZ: 1926

Call Sign Origin:

  • Grand Valley State University

On Air Date: 1926 on AM 1500 in Ludington

Owner: Grand Valley State University

Office Telephone: (616) 331-6666


  • WGVS AM (formerly WKBZ) is the oldest station serving Muskegon.
  • 3/1999: Call sign changes: WKBZ-FM/AM become WGVS-FM/AM and the WKBZ calls move to 1520-AM replacing WQWQ.
  • 11/25/1998: WLC Broadcasting returns WKBZ-FM/AM to Grand Valley State University as a result of a bankruptcy settlement. GVSU is now simulcasting the WGVU signals on the WKBZ frequencies. WLC retained control of WQWQ AM 1520 and moved the news-talk format from WKBZ-AM to that frequency.
  • 1996: WKBZ-FM/AM sold to WLC Broadcasting.
  • 1995: WKBZ-FM/AM 95.3/850 given as a gift to GVSU by Muskegon Lakeshore Broadcasting Inc. owners Robert Jewell and Daniel Thill.
  • 19xx: WKBZ AM switches frequency to 850.
  • 1930s: WKBZ AM switches frequency to 1490, city of license to Muskegon.
  • 11/1926: WKBZ AM on air at 1500 in Ludington.

Center of antenna array/transmitter location:

Muskegon County






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