WCAR AM 1090 Livonia/Detroit
Slogan/Positioner: Yahoo! Sports Radio
Contact this station through their web site, linked below:
Web site: www.birach.com
HD Radio Status: no
Daytime Power / # of Towers: 250 watts / 4 / directional
Nighttime Power / # of Towers: 500 watts / 6 / directional
Call Sign History:
- WCAR: 7/18/1979
- WTAK: about 1966
- WERB: 1963
Call Sign Origin:
- Car = reference to Detroit's auto industry
On Air Date: October 23, 1963
Owner: Birach Broadcasting
Office Telephone: (248) 557-3500
- 5/2014: WCAR changes sports networks from NBC to Yahoo! Sports Radio.
- 7/2013: WMGC-FM 105.1 Detroit changes format to sports and secures the ESPN Radio affiliation for Detroit; WCAR remains all-sports, but with NBC Sports Radio.
- 2/1/2012: Format change to sports talk as 'ESPN 1090' using programming from ESPN Radio.
- 10/2011: "Bonds & Fisher" talk program debuts in afternoon drive, but is discontinued by the end of the year. Main hosts were former television anchors Bill Bonds and Rich Fisher.
- 2011: Programming shifts to mainstream talk, most programming is syndicated.
- 7/31/2009: Michigan Catholic Radio no longer providing programming for the station and the Catholic format gives way to brokered religious programming.
- 5/2009: Birach Broadcasting purchases WOAP AM 1080 Owosso and WCAR AM 1090 Livonia/Detroit from 1090 Investments, LLC for $1,025,000. The purchase closes two months later.
- 11/2008: Construction permit granted to increase power from 250 watts daytime / 500 watts nighttime to 1,000 watts daytime / 800 watts nighttime. CP expires before it is completed.
- 1998: Station is sold to a group of Catholic investors and programming becomes Religious (Catholic)
- 1998: 'Radio AAHS' goes under, WCAR picks up dance format as 'Beat Radio'
- 1997: Programming switch to 'Radio AAHS' (childrens-targeted)
- 1979: WCAR call sign returns to dial. Previously AM 1130 was WCAR for many years before changing to WCXI
- early 1970s - 1990s: As WIID and then later WCAR, programming is primarily foreign language.
- by 1970: All-talk format is abandoned after lack of advertiser support. Programming returns to Full Service / Middle-of-the-Road.
- about 1969: Purchased by Wolpin Broadcasting
- about 1966: Programming becomes ethnic as WIID, 'Ethnic and Proud'
- 196x: One of the first all-talk stations is born as WTAK. First all-talk station in metro Detroit.
- 10/23/1963: Station signs on as WERB, sister station to Mt. Clemens' WBRB. Coverage areas of stations was meant to complement each other across Metro Detroit. Format was Full Service with Middle-of-the-Road music programming. Original owner was Malrite Communications.
Center of antenna array/transmitter location:
Wayne County; near Ford and Venoy Rds (Garden City)
Old logo gallery: