Detroit Oldies outlet WOMC-FM 104.3 has been running teasers all week, telling listeners that if they don't tune in at 8:00am on Friday, they "won't know Jack". Is there any chance that WOMC will be flipping from Oldies to the latest rage, the format most often called "Jack"?
The new format, it is being tried in several major markets already this year, features a catch-all type of Adult Hits format, heavily relying on tunes often heard on Classic Rock and Hot AC stations. Although the Oldies format has seen quite a few defections in recent months, WOMC hasn't been suffering from poor ratings and is about as likely to change its fulltime format as it is that pigs will fly.
Betcha the big announcement on WOMC is an 'anything goes' type of weekend special. They'll open up the playlist this weekend as a trial balloon to see if Detroiters are interesting in hearing a radio station that "sounds like your iPod on shuffle". If it goes over well, the musical programming variety might well expand on WOMC -- but only in small doses.
What would be really interesting is if someone else in town beat WOMC to the punch before Friday....