35 Years and Still Going Strong

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Tomorrow Active Rock WRIF-FM 101.1 Detroit afternoon jock and radio legend Arthur Penhallow will mark 35 years of being on the airwaves of Metro Detroit. It's a rare feat to log so many years in one town -- let alone in a career -- these days. It's hard to believe that Penhallow's WRIF career started back in 1971... when WRIF itself was still basically in its infancy as a rock station.

Throughout his reign on the Detroit airwaves, "Big Daddy" Arthur P has developed relationships with numerous rock and roll acts across the decades, including Bob Seger, The J. Geils Band, Aerosmith, Metallica, and Kid Rock. Here in Detroit he has built his legend not only with his trademark phrases (“Baby!”) but also with his annual “Maui Time” trip where select winners each year head off to the warm sun and sand of Maui for a week long vacation with the “Grand Poobah”.

The long running tenure of Big Daddy along with his legendary party animal personality have brought him numerous honors, such as being inducted into the Rock ‘n’ Roll Hall of Fame in Cleveland, an honor typically reserved for musical acts only. And more recently, he also had a supporting role in the Mike Binder film “The Upside of Anger” in which he played himself as the afternoon drive host on, where else, WRIF.

In celebration of his unmatched achievement of 35 years on the air in the same time slot, 101 WRIF will be running a special afternoon drive show tomorrow starting at 3pm when Big Daddy takes over the Riff rock ‘n’ roll controls. A variety of guests from Kid Rock, Sammy Hagar, and Rob Halford to Iggy Pop and Peter Wolf will all be calling in to wish Arthur a “Happy Anniversary” and reminisce about the last 35 years on the air.

It's great to give some recognition to a personality that rock fans of all ages remember growing up with. Congrats Arthur!

 

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About this Entry

This page contains a single entry by Mike Austerman published on May 2, 2005 9:37 PM.

WJR, Drew & Mike maintain strongholds in the ratings was the previous entry in this blog.

‘Baaaby!’ WRIF’s Big Daddy marks his 35th year is the next entry in this blog.

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