Spring Arbor University realigns its FM radio




Rumors once again became reality when earlier today Spring Arbor University (Jackson County) changed the format of its FM flagship WSAE-FM 106.9 to a hybrid of Hot Adult Contemporary and Contemporary Christian as "Home.fm". The previous format titled "Power Praise FM", offering more traditional Christian fare, has been moved to SAU's new signal, WJKN-FM 89.3. WSAE and WJKN-FM share the same broadcast tower west of Jackson and enjoy similar coverage areas.

Spring Arbor hopes the new format will provide a platform for Christian values through a blend of mainstream and Christian music. Listeners will hear familiar music that is appropriate for all audiences. “The most important element of our music is that anyone can listen to it,” says general manager Carl Fletcher. “Every song we play on HOME.fm is ‘family safe’ because we won’t play music with questionable material.”

Accompanying the new sounds of HOME is a revamped format that supplies relevant news and entertaining features for the entire family. “WSAE is being totally transformed to relate to our community in a culturally relevant, relationship-building way that has not yet been explored by other markets,” says Rachel Ryder, music director and assistant program director of HOME.fm.

GM Fletcher, formerly of WONU/Chicago (Shine.fm), WLGH/Lansing (Smile.fm) and WHPO/Hoopeston, IL, will co-host "The Breakfast Table" mornings with Suzanna McGraw. Middays will feature Bill DeWees beginning in June with afternoons hosted by Ryder.

In addition to WSAE, the station is broadcast on 4 translators in southern Michigan: 104.7 Lansing, 99.5 Kalamazoo, 92.5 Battle Creek, and 96.5 Adrian. The station's web site also features a live web stream.







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About this Entry

This page contains a single entry by Mike Austerman published on May 18, 2005 8:05 AM.

Changes coming to WSAE on 5/18 was the previous entry in this blog.

Smile FM Continues Signal Expansion Across The Mitten is the next entry in this blog.

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