Stephen Schram, a seasoned business executive with 30 years of experience in radio, television and electronic media, has been named interim director of Michigan Public Media at the University of Michigan. Michigan Public Media includes Michigan Radio, an NPR news station broadcasting in Ann Arbor, Grand Rapids and Flint, and Michigan Television, a PBS member station broadcasting in Flint. “I am very pleased to join the team at Michigan Public Media,” Schram said. “These dynamic broadcast voices educate and inform their listeners at the very highest levels of excellence. I look forward to growing their impact and success.”
Schram replaces Donovan Reynolds, who resigned as director of Michigan Public Media effective March 1. Schram will serve as interim director while a national search is launched for a permanent replacement. As interim director, Schram will be responsible for continuing Michigan Public Media's high-quality news and information programming, as well as overseeing all aspects of business operations. “Our public radio and television stations make an important contribution to community education and an informed public dialogue in Michigan,” said U-M President Mary Sue Coleman. “I am pleased that Steve was available to contribute his business expertise to the stations during this period of transition.”
Schram has 17 years of senior leadership experience in the Detroit radio and TV market, including executive positions with Infinity Broadcasting, Clear Channel Broadcasting and WJBK-TV Fox 2. Currently he is president of Schram Communication Group, a newly formed media and management consultancy. In 2003 he was hired as vice president and general manager of three FM radio stations in Detroit, and was promoted to senior vice president and director of sales for Infinity Broadcasting's six-station Detroit radio group where he served until 2005. From 1996-2002, he was vice president and general manager for Clear Channel's seven Detroit-area radio stations. He was director of marketing for WJBK-TV Fox 2 from 1988-1996. Schram served as director of the Michigan Association of Broadcasters in 1999-2002 and 2003-2005. He holds a B.A. degree in television and radio from Michigan State University.
Michigan Radio, the largest public radio station in the state, serves more than 450,000 listeners through its three broadcast stations: WUOM- FM 91.7 in Ann Arbor, WVGR- FM 104.1 in Grand Rapids and WFUM - FM 91.1 in Flint. Michigan Television, WFUM Channel TV 28 in Flint, reaches more than 3.3 million households in mid and southeast Michigan. The two stations have won numerous state and national awards for their innovative programming. Michigan Radio was named Public Radio Station of the Year on March 14 by the Michigan Association of Broadcasters for the seventh time in the last eight years.