Heritage radio station WOMC gets new name

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Station makes announcements and lists accomplishments for 2006

WOMC-FM 104.3 announced today that the heritage Detroit radio station has a new name, “Motor City's 104.3 WOMC.” The station had been known as “Oldies 104.3 WOMC” since 1989. The word “Oldies” has traditionally meant music of the 1950s to many people and WOMC has actually never been a ‘50s-only' based radio station. “We are proud of our heritage in the Motor City and ‘Oldies' seems too limiting for what WOMC is overall,” says Steve Allan, WOMC Program Director.

WOMC will continue to play music of the 1960s and 1970s by artists such as: The Beatles, Rolling Stones, the great performers from the Motown era like the Temptations, Marvin Gaye, 4 Tops, plus Eagles, Elton John and Fleetwood Mac. “WOMC remains a top, personality-driven radio station with Dick Purtan in the mornings and market veteran Tom Ryan anchoring the ride home. As many other stations have done in different markets, this is not a format change, we are just dropping the word ‘Oldies' to better reflect the evolution of our product,” commented Allan.

In making this announcement, Vice President/General Manager Kevin Murphy says, “This is a natural progression for an ‘Oldies' station. Along with our new logo, our new positioning statement is ‘Dick Purtan Mornings and The Hits You Loved Growing Up.'”

The other major announcements for WOMC this year are: Dick Purtan, who recently signed a five-year contract, is being inducted into the National Association of Broadcasting Hall of Fame. Plus, listeners can now hear WOMC live on their computers at www.womc.com through audio streaming; and, WOMC is now heard in HD Radio. “This is the perfect time for us to introduce our new name and to celebrate some huge accomplishments for WOMC,” says Murphy.

Dick Purtan and Purtan's People have been on WOMC for 10 years, since April 15, 1996. His five-year deal is a testament to his staying power in Detroit and strong connection with his thousands of loyal listeners. He will be inducted into the NAB Radio Hall of Fame on April 25, 2006, joining such radio legends as: Casey Kasem, Paul Harvey and Orson Wells; entertainers Bob Hope, Bing Crosby, and George Burns; and Presidents Herbert Hoover and Ronald Regan. Dick Purtan is the only Detroit-based radio personality to be inducted into this prestigious Hall of Fame.

Listeners may now sign up for the Purtan's People email club at www.womc.com to hear the radio station anytime from their computers. Streaming has been one of the most requested features by listeners through telephone calls and emails to WOMC.

CBS Radio has implemented HD Radio technology developed by iBiquity Digital at many of its radio stations across the country including Motor City's 104.3 WOMC. HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals, allowing listeners with HD Radio compatible receivers to enjoy crystal-clear digital sound and reception - AM sounds like FM; and FM sounds like a CD. The technology also provides listeners a variety of desired information such as song titles, artist names, traffic updates, weather forecasts, sports scores, and more.

 

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This page contains a single entry by Mike Austerman published on April 24, 2006 2:36 PM.

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