WNIC is in a nice place - at the top of local ratings




Reprinted from the Sunday Oakland Press, April 2, 2006

By: Art Vuolo

On The Radio

The local radio scene is buzzing about the stunning results of the just-posted ratings numbers. The No. 1 station continues to be pop-hits WNIC-FM (100.3), so new program director Don Gosselin must feel good about what he inherited from his predecessor Darren Davis. Davis is now in Chicago and just secured Detroit’s nicest DJ, Kevin O’Neill, to do afternoons on Windy City soft-rock giant WLIT-FM. But local fans need not be concerned — Kevin will do the Chicago show through the “magic (whoops bad choice of words) of radio” and physically remain in Motown as the afternoon host at WNIC. A side perk is that Kevin’s son, Brendon, who lives in Chicago, can now listen to dad on the radio.

In second place is country WYCD-FM (99.5), which recently revamped the Dr. Don morning show and held a hugely successful St. Jude Hospital fundraiser. Country music is hot right now and this should further prove the point. Top-rated Mix, the pop-urban WMXD-FM (92.3) is third, followed by urban sister station WJLB-FM (97.9) in a fourth place tie with news WWJ-AM (950). Channel 955 has two fives in its name, and as such, WKQI-FM (95.5) finished fifth.

So, where’s the “big dog?” Well news-talk WJR-AM (760) is in a three-way tie for sixth place with smooth jazz WVMV-FM (98.7) and oldies WOMC-FM (104.3). What a set of numbers. By the way, have you noticed ’OMC is not using the word “oldies” very much anymore?

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Birmingham-based Jacobs Media has rolled out the results of another one of their reports that shows Howard Stern’s former listeners are sticking with regular AM and FM radio. In fact, 70 percent of Stern’s audience have remained with the terrestrial band over satellite radio. So what about the three Howard “replacements?” Well, David Lee Roth on the East Coast is a train wreck bigger than the one in “The Bridge on the River Kwai.” On the West Coast, comic Adam Corolla isn’t doing much better. Radio personality Shane French, the man who’s known as Rover on Rover’s Morning Glory, heard locally on hot-talk WKRK-FM (97.1), is doing the best. Getting listeners to wrap their arms around you ain’t easy.

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On the flipside of the Jacobs report, CIBC World Markets predict that collectively Sirius, which hosts Stern, and XM Satellite Radio will likely see a combined 37 million subscribers by 2010. The study concludes “radio must concentrate on local programming to remain relevant.”

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A new book release, “The Radio Funny Book” (Infinity Publication, $13.95) by Bob Doll, captures some of the craziest moments in the radio business providing radio-types with some good laughs in this soft-cover collection of humorous stories.

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Remember Gene Elzy from his many years on WJR and public WDET-FM (101.9)? Well, the master of jazz is retiring, and we wish him well. Speaking of ’DET, former host Martin Bandyke is currently hosting mornings on alternative WQKL-FM (107.1) from Ann Arbor. If you have trouble pulling the signal over the air, the station is now streaming online at www.annarbors107one.com. Gotta love the Internet.

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Soft rock WMGC-FM (105.1) will hold its first-ever Wine Tasting Event at 7 p.m. Friday at the Marble & Granite Gallery on Telegraph in Southfield. It should be a memorable event, but tickets are available only through the station.

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Just askin’, but in radio, a jock who signs off at midnight would never suggest that his audience tunes in for the early morning show. So why do all of the TV news anchors sign off at 11:35 p.m. urging viewers to wake up with their morning news block at 5 a.m.? Strange.

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Congrats to Handyman Productions President Rob David, who was honored with the Michigan Association of Broadcasters first-ever MAB Associate of the Year Award at the recent Great Lakes Broadcasting Conference and Expo in Lansing.

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Set your dials: The big band music of Tommy Dorsey’s brother Jimmy will be featured 6 p.m. tonight on “Somewhere in Time” on WMUZ-FM (103.5).

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Art Vuolo has published the Radio Guide for more than 30 years and runs Vuolovideo.com.







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This page contains a single entry by Mike Austerman published on April 2, 2006 8:22 AM.

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