106.7 FM Drives out of Format

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WDTWClear Channel-owned Rock WDTW-FM (106.7), known as “The Drive,” has dumped the format and the entire air staff in a move that stunned the DJ's at a mandatory meeting today at 11 a.m. VP/Programming Dom Theodore said “it was one of the most difficult decisions I have ever had to make.” Insiders felt the station was “under-performing” and a change was necessary. At noon, the station ran a pre-recorded announcement from legendary TV news anchor Bill Bonds stating that they were “building a brand new radio station” and letting you, the listeners choose the music. The “stunting” went on for two hours and then at 2 p.m. WDTW-FM began to play a very wide spectrum of music while management figures out exactly what they are going to do on the 106.7 FM frequency. The range is from rap to rock to pop and country. Listeners can vote at www.1067needshelp.com.

This was the most sweeping change at this spot on the dial since the former W-4 Country (WWWW-FM) was changed into a format known as Alice @ 106.7 back on September 1st of 1999. This gave WYCD-FM (99.5) exclusivity in the country music format that it has enjoyed for nearly seven years. Interestingly this is all happening just before this weekends WYCD-sponsored Downtown Hoedown in Hart Plaza. The W-4 call-letters are currently on a station also owned by Clear Channel at 102.9 FM out in Ann Arbor.

There will be much more regarding this abrupt alteration on the local radio dial in the ON THE RADIO column in the feature section of this Sunday's Oakland Press.



Radio & Records:

At noon today, Clear Channel blew up underperforming Classic Rocker WDTW (106.7 The Drive)/Detroit and is currently letting the listeners steer the ship. Hopefully there are no icebergs dead ahead. In a unique re-branding effort, Clear Channel has set up a website... WDTW (The Drive)/Detroit Spins Out, Hits The Wall



Billboard Radio Monitor

Clear Channel classic rock WDTW Detroit is giving listeners the opportunity to restructure the struggling station, which scored a 1.6 share in the Winter 2006 Arbtiron ratings... Classic Rock WDTW Detroit Demands Format Shift?



AllAccess.com

WDTW/Detroit's "The Drive" Is Pulled Over: Who is steering CLEAR CHANNEL Classic Rock/Classic Hits WDTW (106.7 THE DRIVE)/DETROIT? As of this moment apparently it's the listeners. ALL ACCESS hears that the air staff has been let go and the station is stunting with everything from GARTH BROOKS to BARRY MANILOW. The voice of former DETROIT newsman BILL BONDS is instructing listeners to got to www.1067needshelp.com to make requests and "build your own radio station." Speculation points to Country as well as News/Talk, but with BECK currently streaming from the site at press time, anything is possible.



InsideRadio.com

1067NeedsHelp.com... That's the newest website in Detroit radio, as Clear Channel blows up classic rock WDTW (the onetime “Alice”) and stunts with music ranging from Beastie Boys and the Stones to Shania Twain and hometown fave Eminem...

 

2 Comments

You guys suck now. Go back to the rock station you once were. Fire management, maybe their the ones not up to par. Idiots!

This radio station stinks! Whatever happened to loyal listeners instead of "Insiders". This used to be the coolest station in Detroit. Who the heck in a big city wants stupid country radio! Bring back Dave and Chuck too!

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About this Entry

This page contains a single entry by Mike Austerman published on May 17, 2006 6:32 PM.

Sales and Transactions: Week of May 17, 2006 was the previous entry in this blog.

Michigan Broadcasters Annual Meeting to Highlight the Challenges and Opportunities of The New Media Mix is the next entry in this blog.

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