Despite several tweaks to the rock format on WLLC/WDTW since then, the station never fully caught on with listeners. WDTW-FM placed 19th overall in the winter ratings book with a 1.5 share. WYCD has benefited from a resurgence in the country format - it was tied for 2nd overall in the last book. Owner Clear Channel on Tuesday fired the staff of 'The Drive' and began stunting, asking listeners to vote on the station's new format. The next task for listeners to name the station -- is there much doubt that the new name will be W4 Country?
The WWWW call sign was moved from Detroit to Ann Arbor in October 2000 when FM 102.9 changed its format from rock to country and resurrected the W4 Country name. Both 102.9 and 106.7 are owned by Clear Channel. W4 Country / Ann Arbor was that city's highest-rated commercial music station according the Fall 2005 ratings.
The return to a country format at 106.7 is well timed. This weekend is the Downtown Hoedown, the world's largest country music festival, sponsored now by WYCD but once sponsored by the old W4 Country. You can bet the battle for listeners between the two stations will be on in full force this weekend!
It may be known for the Motown sound, but Detroit has two country stations again. On the heels of a stunt that involved asking listeners what they wanted the new format to be, Clear Channel classic hits WDTW (106.7 the Drive) Detroit flips to country. The station is soliciting a new name from listeners at www.1067needshelp.com, where a stream of the new station can also be heard. Interestingly, former country station WWWW (W4) was heard on the 106.7 FM frequency up until 1999... Detroit gets second country station (Fri 5/19)
Clear Channel returns country to the 106.7 frequency after more than five years of being "Alice" and then "Drive" - and they're asking listeners to help choose the new call letters for the current WDTW-FM, using the www.1067needshelp.com website... Detroit gets a country battle (Fri 5/19)
Clear Channel's Classic Rock WDTW-FM (The Drive)/Detroit flipped to Country at 3pm ET this afternoon. Regional VP/Programming & OM Dom Theodore is directing the transition, with Drive PD John Trapane staying on as interim PD. Trapane's background includes Country radio and records stops at KKBQ/Houston, KILT & KIKK/Houston, Giant/Reprise and Dreamcatcher... Clear Channel/Detroit Flips 106.7 To Country (Fri 5/19)