A popular Central Michigan University academic program recently received a boost in stature after decades of successfully preparing broadcast media professionals. The naming of the School of Broadcast and Cinematic Arts was approved by CMU's Board of Trustees in April and was effective immediately, making the former department's May 2006 graduates the first alumni of the new school.
"This is quite a comprehensive program," said Peter Orlik, director of the school. "It was time to move to a designation that mirrors that. Other major programs tend to have the school designation; it is flagged by the industry as having a certain maturity. "This will establish who we are," he said. "It signals the gains we've made and will enhance our national visibility." Orlik also expects that the move will prove beneficial to the school's graduates when they apply for jobs, as the school designation "signals that it's a professional program."
First established as a subarea of the speech and dramatic arts department's theatre and interpretation area in 1969, broadcast and cinematic arts became a self-standing area in 1970 and achieved department status in 1979. Today, the school offers five undergraduate degree programs and a three-track Master of Arts program.
CMU's School of Broadcast and Cinematic Arts is one of only a few in the nation to offer a Bachelor of Fine Arts degree in the field. In addition, it is the only program in the state with a combined degree program through which students can earn a broadcast and cinematic arts major and secondary-level teaching certification in communication.
In addition to its academic offerings, the school boasts six cocurricular activities and two student organizations. Its television station, Moore Hall Television, has been named the Michigan Association of Broadcasters College Station of the Year for five consecutive years. In addition, both MHTV and student radio station WMHW Modern Rock 91.5 FM have won numerous programming and production awards from state and national broadcasting organizations.
For more information about the School of Broadcast and Cinematic Arts, visit www.bca.cmich.edu.
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