Leading Industry Publisher, New NAB President Headline MAB Annual Meeting & Leadership Retreat July 24-26 At Boyne Mountain Resort
Michigan broadcasters will discuss their role in The New Media Mix at the Michigan Association of Broadcasters (MAB) Annual Meeting & Leadership Retreat to be held Monday, July 24 through Wednesday, July 26 at Boyne Mountain Resort in Boyne Falls, Michigan.
“The continued emergence of new technologies presents challenges to broadcasters in this day and age,” said MAB President and CEO Karole White. “By understanding the changing nature of how consumers are enjoying entertainment and receiving information, broadcasters will be able to improve their competitive position in the marketplace.”
Noted industry expert Kurt Hanson, Publisher of the Radio and Internet Newsletter (RAIN) will deliver the keynote address to broadcasters at the Annual Meeting. Hanson will discuss how technology is changing consumers' use of broadcast media, and what opportunities may appear for broadcasters as a result. Other program highlights include:
• The New Media Mix panel discussion, moderated by Kurt Hanson. The panel will explore new ways to mix old and new technologies to help broadcasters better serve their communities;
• A luncheon speech by David Rehr, recently named President and CEO of the National Association of Broadcasters. Rehr will discuss hot issues facing broadcasters on a national level; and
• A panel discussion featuring leading advertising executives in Michigan, which will focus on the latest trends in effectively reaching consumers.
A complete program listing and registration information for the MAB Annual Meeting & Leadership Retreat is available at www.michmab.com.
The Michigan Association of Broadcasters represents more than 300 radio and television stations, serving nearly 4,000 individual employees in the broadcasting industry. MAB is one of the largest broadcast associations in the nation and offers educational, informational, and cost-saving services to its members. The MAB is dedicated to helping its members serve their communities, advertisers and staff by providing solutions to industry problems and satisfying members' needs.