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Noted industry expert Kurt Hanson to discuss broadcasters' changing role in the New Media Mix
NAB President David Rehr Also Joins a Prominent Line-up at MAB Annual Meeting & Leadership Retreat July 24-26 at Boyne Mountain Resort
Radio and Internet Newsletter (RAIN) Publisher Kurt Hanson will focus on how technology is changing consumers' use of broadcast media, and what opportunities may appear for broadcasters when he delivers the keynote address at the Michigan Association of Broadcasters (MAB) Annual Meeting & Leadership Retreat to be held Monday, July 24 through Wednesday, July 26 at Boyne Mountain Resort in Boyne Falls, Michigan.
The theme of the MAB Annual Meeting is The New Media Mix, and will include a panel discussion, moderated by Kurt Hanson on how new technologies such as the Internet, iPods, and TV On Demand can be incorporated into the existing broadcast world. Other conference highlights include:
• A speech by David Rehr, President and CEO of the National Association of Broadcasters;
• A presentation by leading advertising executives on how broadcasting fits into The New Media Mix; and
• The Chairman's Banquet on Tuesday evening, at which six distinguished Michigan broadcasters will be inducted into the Michigan Broadcasting Hall of Fame. MAB will also posthumously honor John Wismer of Wismer Broadcasting in Port Huron with the Distinguished Lifetime Achievement Award.
The Michigan Association of Broadcasters represents more than 300 radio and television stations, serving nearly 4,000 individual employees in the broadcasting industry. MAB is one of the largest broadcast associations in the nation and offers educational, informational, and cost-saving services to its members. The MAB is dedicated to helping its members serve their communities, advertisers and staff by providing solutions to industry problems and satisfying members' needs.
