93.9 Windsor stunting toward format change

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CIDRHot Adult Contemporary CIDR-FM 93.9 Windsor/Detroit dropped its format and started stunting this afternoon as it moves toward a new format to be fully unveiled on Monday, September 4th at 8:00 AM. The new sound of FM 93.9 will borrow from its past, renaming itself '93.9 The River' - a moniker used from 1994 - 2000 when the station carried first an Adult Alternative format then later shifted towards more mainstream 'Smooth' rock.

The stunt, which will run through the weekend, features snippets of over 7,000 rock tunes from the 1960's through the 2000's. The program director for CIDR-FM 93.9 The River is Murray Brookshaw; the station is part of a four station cluster in Windsor owned by CHUM Group Ltd.

The station's press release follows:

939 The River is Back and Deeper than Ever

That's right, 939 The River returned to the local radio dial today at 3pm. The Windsor/Detroit area will once again be served by a Triple A (Adult Album Alternative) station, a format established in this market at 93.9 FM in the 90's. The mission is simple…It's About the Music. To give you an idea of what 939 The River will sound like here's a sample of some songs we'll play:

U2 – With or Without You, Death Cab for Cutie – Soul Meets Body, Dave Matthews Band – Crash Into Me, Rolling Stones – Wild Horses, Jack Johnson – Flake, Tom Petty – Free Fallin', Sheryl Crow – Everyday is a Winding Road, Keane – Somewhere Only We Know

The River will be very deep. The music library will be the most extensive in the Motor City. As you can see The River will play many different styles of music but they will all revolve around the rock genre. All weekend long you can get a taste of The River with over 7,000 song hooks in a row without any commercials. On Monday, September 4th at 8am we will blow these songs up to full size and get The River rolling with the first 10 in a row River Free Ride.

With a new radio station, comes a new line-up. Phat Matt who established himself weeknights on 89X has joined The River team as Assistant Program Director and afternoon drive announcer (3pm-7pm). Matt has a passion for music that will help The River grow and his on-air experience speaks for itself. River listeners will wake up to Jimi James from 6am-10am and then Mark Lander takes over from 10am-3pm. These guys are true on-air professionals and their love of music will be reflected during their shows.

939 The River…It's About the Music. Never will there be a truer statement. We will search everywhere for world class rock from then and now.

The website is under construction now but will re-launch with the most interactive site in the market. It will be the source for everything River and will have a community focus. To listen to the 939 The River Launch audio, visit www.939TheRiverRadio.com and click on “Listen to The River…”



it hurts your credibility as a station when I hear the
same voices at the same time on 89X but with different
names. Taped news in one thing, but having traffic and
other people on the air with different names when I
turn the channel and hear them on 89X makes me think
you dont care about the credibility of the station. If
you dont care, why should I?

I loved the hot adult contemporary I've been enjoying the past year or more. Why the change?

Finally, real music. This was a great change, and it reflects my own Ipod playlists. If they keep the new artists coming wth the classics that I love, it may lead me away from downloading.

I'm pleased to see the return of the River, which I listened to during most of the late 1990s until it changed formats. I "discovered" this over this past weekend and it sounds very much like I remembered it.






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This page contains a single entry by Mike Austerman published on September 1, 2006 4:53 PM.

College football fans ready to change dials was the previous entry in this blog.

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