Metro Detroit: Newsmakers Sep 8, 2006

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Windsor Star:

Windsor's CIDR-FM (93.9) is rolling down The River once more, and this week it fired a volley over the deck of youthful rival, CKUE-FM (95.1) The Rock. The River went back to the name it used before 2000 when it switched formats from classic to light rock. Judging by the music during its Labour Day weekend launch, The River is edgy and aimed at men 25 to 49 years old. That's the same demographic as The Rock, which entered the market just two years ago and despite weak ratings has carried out an active program of marketing. CHUM-owned 93.9 has struggled with stagnant ratings in recent years, in both Windsor and Detroit, where it ranks No. 23 out of 36 stations. In Windsor, CIDR's spring ratings fell drastically from the previous year... Raging River (Thu 9/7)

 

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About this Entry

This page contains a single entry by Mike Austerman published on September 8, 2006 6:57 AM.

West Michigan: Newsmakers Sep 4 - 7, 2006 was the previous entry in this blog.

Flint/Tri-Cities: Newsmakers Sep 3 - 9, 2006 is the next entry in this blog.

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