Simonson Marketing & Entertainment aquires magazine syndications from On Target Media

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Grand Rapids based Simonson Marketing & Entertainment has announced the acquisition of the rights to publish and syndicate American Country and New Christian Music Spotlight on a market exclusive basis to radio stations from On Target Media. SME was formed earlier this year by Bob Simonson of Grand Rapids, Michigan, a veteran broadcaster and entertainment business owner. In addition to personal ventures, Simonson is also affiliated with Audience Development Group of Grand Rapids and Regent Communications heritage AC WLHT-FM 95.7 Radio.

The syndications are designed to assist stations in generating additional Non-Traditional revenue by using a custom station newsprint magazine targeted to a station's life group and including advertising the station sells locally. A complete turnkey product, the magazines allow stations to increase their sales without sacrificing on air inventory.

Simonson, who was employed with On Target Media in 2003 to 2005 as a sales representative for the syndications was approached by Bruce Law, President of On Target Media earlier last month. “Bob's experience with On Target Media proves that he has the background to grow the syndication business. With his product knowledge and broadcast experience, it made him a perfect fit to take over the business.”

The syndications began in the mid-90's with American Country and later New Christian Music Spotlight was added, along with an oldies and MOR magazine. With station consolidation and changes in the later two formats, both of those syndications were dropped last year.

“I'm excited about this venture. Bruce Law has afforded me an opportunity to provide small and medium market stations that are struggling with revenue projections, a product that will not only increase their bottom line, but grow listenership and brand awareness as well. It's a multipurpose tool that very few products out there in this price range can do” Simonson stated.

Simonson will maintain his ownership of a local entertainment company as well as support services for Audience Development Group and on air for WLHT.

For further information on Simonson Marketing & Entertainment or to inquire about either American Country or New Christian Music Spotlight for your station, please contact Bob Simonson at 616-855-1798 or via e-mail at production@bobsimonson.com.

 

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This page contains a single entry by Mike Austerman published on October 2, 2006 6:33 PM.

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