Metro Detroit: Newsmakers Nov 2, 2006




Detroit News:

Now that everybody's nerves have settled down in the post-World Series lull, what impact did the Detroit Tigers' surprising Series run have on radio? Nearly 1 in 4 adults in Metro Detroit listened to the World Series on the radio. Arbitron surveyed adults in Detroit (and St. Louis) about how they watched and listened to the Series. Here are some other facts gleaned from the study done by Arbitron Custom. Among Metro Detroit adult radio listeners age 18 and older, 6 in 10 said they followed the World Series "very closely." That's 69 percent of men and 53 percent of women. Of those listening to the World Series on the radio in Detroit, 56 percent said they felt more favorably toward an advertiser who sponsors the Tigers, over one who does not... Metro Detroiters listened to Tigers (Thu 11/2)

Casey Ford Named To Handle Michigan Women's Basketball PBP:
Local cable channel WCET-TV (WEST COMMUNITY EDUCATIONAL TELEVISION)/GRANDVILLE-HUDSONVILLE, MI Assistant Dir. and "IN THE ZONE" host CASEY FORD makes the jump to play-by-play voice for UNIVERSITY OF MICHIGAN Women's Basketball. FORD will be heard on CLEAR CHANNEL Sports WTKA-A/ANN ARBOR this season. (Thu 11/2)







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This page contains a single entry by Mike Austerman published on November 2, 2006 6:39 AM.

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