Jason Jennings, author of “Think BIG-Act Small,” will deliver the keynote address at the Michigan Association of Broadcasters' (MAB) annual Great Lakes Broadcasting Conference & Expo (GLBC), which will be held March 13 and 14 at the Lansing Center in downtown Lansing. Jennings will deliver his speech titled “The Five Leadership Secrets of the World's Best Performing Companies,” at 8:30 a.m. on Tuesday March 14.
Jennings was founder of Jennings-McGlothlin & Company, the nation's largest media consulting company. His unique and legendary programming, sales and management strategies are credited with revolutionizing many parts of the broadcast industry, and hundreds of thousands of companies around the world use his training programs on sales, customer satisfaction and leadership.
GLBC is the annual convention for Michigan's broadcast industry. More than 1,000 broadcasters and related industry professionals from across the state will attend the event that covers a broad range of industry related issues. Conference highlights include:
• The annual Broadcast Excellence Awards Presentation, which recognizes outstanding news and programming and public service performances by Michigan radio and television stations
• The MAB Foundation Career Fair, at which broadcasters will meet with and offer advice to students seeking positions in the industry
• The MAB Foundation's Michigan High Schools & College Broadcast Awards
• A luncheon speech on March 14 by Ron Bachman, whose life was featured in a documentary titled “Walk This Way.” Bachman, whose legs were amputated when he was four years old, has worked as a broadcaster in Michigan, and will speak on diversity issues, relationship building, disability concerns for the able-bodied, bullying in the workplace and related issues.
The Michigan Association of Broadcasters represents more than 300 radio and television stations, serving nearly 4,000 individuals employees in the broadcasting industry. MAB is one of the largest broadcast associations in the nation and offers educational, informational, and cost-saving services to its members. The MAB is dedicated to helping its members serve their communities, advertisers and staff by providing solutions to industry problems and satisfying members' needs.