A broad coalition representing Michigan broadcasters, state government and human service agencies last week celebrated an unprecedented level of community service contributions made in 2005 by Michigan's commercial radio and television stations. A news conference recognizing broadcasters' collective $330 million in contributions during 2005 was held in the rotunda of the State Capitol in Lansing.
“What's really amazing about the $330 million in community service contributions made by broadcasters in 2005, is that it tops the previous record high level set in 2003 by seven percent,” said Mario Iacobelli, Michigan Association of Broadcasters (MAB) Chairman and owner of WWTV/WWUP-TV, Cadillac. “That total was significantly boosted by fundraising that occurred in the aftermath of the September 11, 2001 terrorist attacks.”
“Community service isn't done to fulfill license requirements or generate ratings,” said Karole White, MAB President & CEO. “Michigan broadcasters are involved in their communities because they care. I am proud of the high level of commitment the broadcasting community continues to demonstrate, and I know for certain that the tremendous impact from the contributions of time and money is more than just significant. It changes our communities and the lives of those living in them for the better every day. Broadcasters have truly become the heart and soul of their
The contribution total was determined as part of a national study conducted for the National Association of Broadcasters by Public Opinion Strategies of Alexandria, Va. The 2005 study, calculated the amount of contributions local radio and television stations made in the form of public service announcements, fundraising and relief for victims of disasters. Survey results showed:
· Michigan broadcasters contributed $195 million in public service time during 2005;
· Local radio and television stations collectively raised $81 million dollars in 2005 for disaster relief; and
· The combined efforts of local broadcasters raised $54 million for local charities, charitable causes and needy people.
“The work by Michigan broadcasters in the aftermath of Hurricane Katrina was phenomenal,” said John Cauley, CEO of the American Red Cross-Mid Michigan Chapter, “The support of the local radio and television stations across the state at a time of critical need was absolutely invaluable to Red Cross chapters around the state.”
“Local television and radio give St. Jude's Children Research Hospital the opportunity to reach the entire community,” said Stacy Ziarko, Event Marketing Representative for ALSAC/St. Jude's Children's Research Hospital. “Live remote broadcasts, special programming for our Dream Home Giveaway, and public service announcements have helped us raise millions in the last several years.”
The Michigan Association of Broadcasters represents more than 300 radio and television stations, serving nearly 4,000 individual employees in the broadcasting industry. MAB is one of the largest broadcast associations in the nation and offers educational, informational, and cost-saving services to its members. The MAB is dedicated to helping its members serve their communities, advertisers and staff by providing solutions to industry problems and satisfying members' needs.