Citadel acquired 105.3 from Waters Broadcasting for $4.1 million in January 2005. The FCC approved the deal last September and since then the station has been going through the process of building new facilities for the move-in. WHTS' new community of license is Coopersville.
WCXT first signed on the air in the 1980's with a rock format and eventually shifted to the heavy rock format syndicated from ABC Radio titled 'Z-Rock'. After that service ended, the station switched to a soft rock format. In 1999, Waters Broadcasting reached a deal to sell the station to Harbor Pointe Entertainment, which immediately began a local marketing agreement with a switch to a Rhythmic Hits format with the moniker 'The Whip'. The sale eventually fell through and Waters restored the soft rock format after about 2 months of 'The Whip'. It was during the brief 'Whip' experiment that the plans for a Grand Rapids move-in were first mentioned. Now nearly 7 years later, that indeed has become reality.
After Citadel took control of the station late in 2005, the format was changed to Classic Country, which ran commercial free over the past 4+ months before the changes this week. The country format has since moved to FM 92.5 Newaygo, which dropped its simulcast of Active Rock WKLQ-FM (107.3).
Is it any surprise Dave and Geri wanted to keep doing radio in Grand Rapids? The morning duo, whose WLHT-FM (95.7) morning show just wrapped up a nearly 20-year run, will return to the airwaves July 21 on 105.3, Citadel Broadcasting company's new "hot adult-contemporary" station. "It's almost like destiny," said Geri Jarvis. "Because what are the chances that a 20-year morning show suddenly doesn't know what the next move is, and a brand new station comes into this market?"... Dave, Geri head to 105.3 FM, 'hot adult-contemporary' (Tue 5/2)
Citadel's WCXT/Grand Rapids To Launch As Top 40 Outlet- CITADEL is launching Top 40 WCXT (105.3 HOT FM)/GRAND RAPIDS, MI later this afternoon following stunting as "REALITY RADIO" (NET NEWS 4/28). The station will program contemporary music and feature veteran morning duo "DAVE AND GERI," who have worked as a top ranked morning show in WEST MICHIGAN for almost 20 years. The duo left crosstown REGENT AC WLHT (95.7 LITE FM) two weeks ago and will begin their morning broadcast on 105.3 HOT-FM in JULY. "We're grateful to the entire CITADEL BROADCASTING team for making us feel so welcome at 105.3 HOT-FM. We look forward to waking up with our listeners for the next phase of our career in our hometown of GRAND RAPIDS," stated GERI JARVIS.
105.3 Hot-FM will launch with 10,000 songs in a row. Core artists include DANIEL POWTER, RIHANNA, ROB THOMAS, KELLY CLARKSON, MAROON5, NICKELBACK, JAMES BLUNT, etc. "We're thrilled to provide WEST MICHIGAN with another option for listening entertainment. This station anchored by ‘DAVE AND GERI' continues our commitment to providing WEST MICHIGAN with locally driven content combined with popular personalities," said CITADEL Midwest Regional Pres. MATT HANLON. (Tue 5/2)
Radio & Records:
Citadel launched WCXT today as a CHR/Pop station named "105.3 Hot-FM" following a six-month run as Classic Country and then a daylong stunt as "Reality Radio." Market vets Dave & Geri, who had been doing mornings at crosstown WLHT, come over to do mornings on Hot... Pop Blooms in Grand Rapids (Tue 5/2)