CMU's Orlik, three colleagues pen textbook




A well-known Central Michigan University broadcast educator and three colleagues from across the nation have crafted a "focused, concise introduction to electronic media" that will save broadcasting students time and money while teaching them the basics of their field.

CMU School of Broadcast and Cinematic Arts Director Peter Orlik served as lead author of "Exploring Electronic Media: Chronicles and Challenges," a textbook released in December by Blackwell Publishing. Co-authors included James Madison University Professor Steven D. Anderson; Louisiana State University Alumni Professor Louis A. Day, who taught at CMU in the 1970s; and W. Lawrence Patrick, president of media investment banking and brokerage firm Patrick Communications LLC and owner of 16-station radio group Legend Communications.

Orlik wrote the book's introduction, along with two chapters regarding electronic media content. Day's chapters focus on law and ethics, Anderson's chapters cover technology-related issues, and Patrick's chapters emphasize business aspects of electronic media. Each chapter concludes with a summary of key points and a set of self-interrogation questions for readers.

"This book has been structured to provide the maximum amount of insight in a minimum of pages while offering revelations about the field that are significant and useful," the authors wrote in the book's preface.

In a review that appears on the book's rear cover, Broadcast Education Association President David Byland, who teaches at Oklahoma Baptist University, said "Exploring Electronic Media" achieved its goal.

"These four experts don't just write about the electronic media, they have spent decades shaping it," he wrote. "You won't find a more articulate, insightful and relevant text to introduce your students to the field."

While "Exploring Electronic Media" is Orlik's first multi-author book, it is his fifth book overall. His currently available titles include "Broadcast/Cable Copywriting" (Allyn & Bacon), which is in its seventh edition; "Electronic Media Criticism" (LEA Inc.), which is in its second edition; and "Career Perspectives in Electronic Media" (Blackwell), which is in its first edition.

For more information about "Exploring Electronic Media," visit its page on the Blackwell Publishing Web site at Popular online retailer also carries both the paperback ($29.95) and hardcover ($79.95) versions of the book.







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This page contains a single entry by Mike Austerman published on January 10, 2007 11:56 AM.

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