Metro Detroit: Newsmakers Jan 21, 2007




Detroit Free Press:

Interpreting TV ratings is always interesting because you can prove almost anything using the same data. Case in point: The first week (Jan. 8-12) performance of WDIV-TV Local 4's new 4 p.m. weekday newscast and its 4:30 p.m. stable mate, the syndicated "Inside Edition"... Local 4 still trails 'Oprah' at 4 p.m. (Sun, 1/21)

Ann Arbor News:

Two locally based radio stations saw a slight drop in the latest radio ratings. According to Arbitron, Detroit talk powerhouse WJR (760 AM) still generally tops the ratings. Country station WWWW (102.9 FM), second in the last ratings period, placed third while Detroit rock station WRIF took over the No. 2 slot. WQKL (107.1 FM), which had been third, is now fourth. Bob Bolak, vice president and market manager at Ann Arbor Radio, said the drop is no cause for alarm. "The sample size is small; we look at it versus a year ago, are we down or up? At 107.1 we're trending up.'' No programming changes are planned, he added... WWWW, WQKL see dip in latest ratings (Sun, 1/21)







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This page contains a single entry by Mike Austerman published on January 21, 2007 8:13 AM.

Sales and Transactions: Week of Jan 19, 2007 was the previous entry in this blog.

Funny how you can pick up local news in the Caribbean is the next entry in this blog.

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