The automotive industry will be discovering HD digital radio in a big way during this year’s North American International Auto Show, with a mobile HD digital radio promotion debuting in Detroit on Wednesday, January 10 and continuing throughout the show.
On Wednesday and Thursday (1/10-11), a fifteen-person HD radio street team will paint the town orange as they fan out in orange jump suits and hats to hand out HD Radio lanyards and VIP cards near the People Mover exits at Cobo Hall. Once you get your VIP card, go to www.HDRadio.com and register your phone number for a chance to win an HD Radio converter that will turn any AM/FM car radio into an HD digital radio. The rules of the contest are posted on the site.
HD radio will also be hitting the streets of Detroit with five mobile billboards featuring exciting new HD radio creatives (below) with night illumination, which will be covering the Cobo Center parking lot for the first and second weekends of the show (Fri-Sun 1/12-14 and Sat-Sun 1/20-21). The mobile message of “Drive, Listen, Love” is sure to resonate with consumers and with an automotive industry seeking the latest and greatest in in-vehicle entertainment. With new automotive HD radio receivers and converter devices coming onto the market soon, NAIAS is the ideal time to get the word out.
A blast of live jazz is coming to radio in metro Detroit. Beginning later this month, three jazz series from Music Hall Center for the Performing Arts will be simulcast or taped for broadcast on WRCJ-FM (90.9) or WVMV-FM (98.7). The concerts from the downtown Detroit venue featuring national artists like Oscar Castro-Neves and Stanley Clarke and Detroit musicians will be available free to metro Detroit listeners. A distribution deal with JazzWorks, a satellite service, could bring some concerts to 40 other markets in America... Live jazz gets spot on radio (Fri 1/5)
If you never thought you'd see the local music scene chronicled in a public television series, think again. At 11:30 p.m. Saturday, WTVS-TV (Channel 56) will begin airing "Rock 'N' Roll Safari," a new weekly hour-long music series that will feature live concert footage and interviews with some of the local scene's top independent talent. The whole idea began with footage that metro Detroiters James McGovern and Greg Sharrow originally produced for www.canyouhearmetv.com, an online platform the two created to showcase select indie artists from around the country. Ultimately, Detroit Public Television picked up the Detroit episodes and packaged them for the series...Local music: PBS features Detroit acts (Fri 1/5)
TODAY: "NAIAS Primetime Sneak Peek" (8 p.m., WDIV-TV, Local 4). Vroom with a view. Channel 4 news royalty Carmen Harlan and Devin Scillian host a preview of the 2007 North American International Auto Show. OK, guys, get your motor mouths running... Local 4 team will preview auto show vehicles, wonders (Fri 1/5)