Every successful business and professional organization faces the prospect of having to reinvent itself in the facing of changing competition and emerging technologies. That theme will be front and center as the Michigan Association of Broadcasters (MAB) hosts its annual Great Lakes Broadcasting Conference & Expo (GLBC) on Tuesday, March 13, and Wednesday, March 14 at the Lansing Center located at 333 E. Michigan Ave. in downtown Lansing.
GLBC 2007, which is titled Re-Imagine Business Through Innovation, features diverse sessions designed to reach a wide cross-section of broadcasting professionals. Management, sales, programming and engineering tracks will focus on how broadcasters can effectively compete in a rapidly changing environment.
GLBC highlights include:
Keynote Address by Best-Selling Author Tom Peters
Tom Peters was chosen as the keynote speaker because of his critically acclaimed understanding of the evolution of modern business. In his presentation, he will offer his guide to creating adaptive enterprises. He will also touch on changing technologies and demographics in the business world, as well as strategies and tactics used for accomplishing necessary changes.
The Secrets to Selling More Long-Term Local Business
Paul Weyland, author and sales trainer, will offer insight on how to sell to direct business through his step-by-step process. He will emphasize the importance of marketing and advertising, as well as teach how to sell your station, regardless of its ranking. Weyland will also explain how making a long-term contract is a better investment for your client.
How to Create Maximum Impact Radio Advertising
Dan O’Day will teach principles for delivering results to clients by creating commercials that work for a specific target audience. Radio advertising is not about being creative; it is about knowing how to sell. He will emphasize the importance of specialized knowledge and understanding of how to motivate potential customers to act on a commercial’s sales message.
Storytelling with Accuracy, Origniality and Impact
Scott Libin, of Poynter Institute, offers 12 “Poynters” that can be used immediately to better your work. To be a good storyteller, speak the language of listeners in memorable ways. Libin also emphasizes the need to articulate and set stories apart.
Comprehensive Programming for Broadcast Engineers
Engineering presentations will include topics such as broadcast facilities embracing IT technology, as well as the benefits of new software solutions. The broadcast engineers will focus on understanding an increasingly complex world of video standards, and how broadcasters can effectively integrate multiple formats in their operations.
Other GLBC conference highlights include:
• The Broadcast Excellence Awards Presentation, which recognizes outstanding news and programming and public service performances by Michigan radio and television stations
• The MAB Foundation Career Fair, which will allow students interested in the industry to meet and obtain advice from broadcasters
• The MAB Foundation’s Michigan High School & College Broadcast Awards
• On the Air! Broadcast Exhibit Opening & Legislative Reception at Impression 5 Science Museum
GLBC is the annual convention for Michigan’s broadcast industry. More than 1,000 broadcasters and related industry professionals from across the state will attend the event, which covers a broad range of industry related issues. The MAB conference comes at a time when the broadcasting industry is facing some of the most complex changes in its history.
The Michigan Association of Broadcasters represents more than 300 radio and television stations, serving nearly 4,000 individuals employees in the broadcasting industry. MAB is one of the largest broadcast associations in the nation and offers educational, informational, and cost-saving services to its members. The MAB is dedicated to helping its members serve their communities, advertisers and staff by providing solutions to industry problems and satisfying members’ needs.