“Broadcasters are looking for a competitive edge in a rapidly changing environment,” said MAB President Karole White. “This year’s GLBC provided a terrific opportunity to explore new management and programming strategies, and be exposed to the latest innovations in broadcast technology.”
Noted author and speaker Tom Peters, who wrote the best selling management book
Re-Imagine! Business Through Innovation, was the keynote speaker at GLBC. Peters spoke about the importance of trying new concepts in business and management without the fear of failure.
Technical sessions at GLBC focused on helping broadcast engineers deal with the complexities of the rapidly approaching deadline for the national transition from analog to digital television. The federal government has established February 17, 2009 as the date when all television stations will shut down their traditional analog signals, and broadcast exclusively in digital.
“The analog to digital transition presents significant challenges for broadcast engineers and consumers,” said White. “The broadcasting community is working hard to develop strategies that will ensure the smoothest possible conversion for everyone.”
GLBC also proved to be a terrific opportunity for aspiring broadcasters, particularly high school and college students to meet with representatives of Michigan radio and television stations who participated in the MAB Foundation Career Fair.
The 2008 Great Lakes Broadcasting Conference and Expo will be held March 10-11 at Devos Place in Grand Rapids.