West Michigan: Newsmakers April 25, 2007




Kalamazoo Gazette:

The station's spot on the radio dial is still the same: 106.5 FM. But a long-standing identity crisis has led Midwest Communications to change WQLR's call letters -- the alphabetical identifier used by radio and television stations -- to WVFM. ``Nothing was wrong with the original call letters,'' said Station Manager Peter Tanz, ``except when it came time for the Arbitron ratings, which track how many listeners you have.'' Subscribing to Arbitron is strictly voluntary. ``The incentive,'' Tanz said, ``is that the higher a station's ratings, the more attractive they become to advertisers, which subsequently affects a station's profitability margin''... dentity crisis on the radio (Wed, 4/25)







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This page contains a single entry by Mike Austerman published on April 25, 2007 4:16 PM.

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