John Carroll Jr, president of Carroll Broadcasting and Carroll Enterprises is excited about the move away from a niche format to one that has broader appeal. "Hit’s FM is not your cookie-cutter format. Most consultants want to pigeon-hole a station's format as CHR, Adult Contemporary, Country etc. Ours is plain and simple, if it was a hit in the 60’s, 70’s and 80’s, we will play it! Many songs you will not hear on radio stations, but you will on ours. It’s a fun sound and the songs we play bring back a lot of memories.”
Prior to this week's format change, WQLB had carried a classic rock format since signing on in July 1997 with WKJZ joining the simulcast shortly after that. Prior to its simulcast of WQLB, WKJZ simulcast the country format of sister station WKJC-FM 104.7 Tawas City.