B-Rock buzzes off, Hits FM takes flight

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WQLBSimulcasters WQLB-FM (103.3) Tawas City and WKJZ-FM (94.9) Alpena earlier this week changed format from Classic Rock to Variety Hits as "Hit's FM", featuring the greatest hits of the 60’s, 70’s and 80’s.

John Carroll Jr, president of Carroll Broadcasting and Carroll Enterprises is excited about the move away from a niche format to one that has broader appeal. "Hit’s FM is not your cookie-cutter format. Most consultants want to pigeon-hole a station's format as CHR, Adult Contemporary, Country etc. Ours is plain and simple, if it was a hit in the 60’s, 70’s and 80’s, we will play it! Many songs you will not hear on radio stations, but you will on ours. It’s a fun sound and the songs we play bring back a lot of memories.”

Prior to this week's format change, WQLB had carried a classic rock format since signing on in July 1997 with WKJZ joining the simulcast shortly after that. Prior to its simulcast of WQLB, WKJZ simulcast the country format of sister station WKJC-FM 104.7 Tawas City.

 

8 Comments

Your new format sucks!

HOW COULD YOU?? What a huge disapointment!! To turn on one of the BEST things of being at the lake: B ROCK!!! and hear the same old hum drum stuff I can get right here in Bay City. I am truley depressed.It's CD's for me.

Rock fans in the U.P.are not the only people in the world disapointed by B Rocks switch.There are many loyal fans from Manitoulin Island, Canada who are disapointed as well.Seems like when the million dollar cottages go up there goes the neighbourhood and the music.

YOUR NEW MUSIC COMPLETELY SUCKS. B-rock was the only real rock station that I could pick up in my area. Now they play the gayest music I have ever listened to. This new change could make me puke. If I want to listen to the radio now i have to listen to country and I hate country. I think I will have to buy satellite radio or listen to CDs.

You took the ONLY decent station off and replaced it with crap!!!!!!!!!!!!!!

I will not advertise on your station anymore!

Your new format is horrible. There are so many stations just like yours. The last thing we needed was one more. How disappointing that you turned out to be nothing more than conformists.

It looks like im not the only one to tell you the new format sucks.It realy sucks bad.96.1 is much better than that crap you play.

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About this Entry

This page contains a single entry by Mike Austerman published on May 23, 2007 3:40 PM.

West Michigan: Newsmakers May 23, 2007 was the previous entry in this blog.

Mid-Michigan: Newsmakers May 24, 2007 is the next entry in this blog.

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