Northern Michigan: Newsmakers May 6, 2007

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Traverse City Record-Eagle:

Rick Stone remembers trying to give away hundreds of dollars doing promos for his FM radio stations, and getting only a handful of calls in response. But make a change to his AM talk radio station format, and Stone's phone rings off the hook. "You don't have to have anything like (giveaways) in talk radio,” said Stone, a veteran northern Michigan broadcaster who's launched a new talk radio format at WJML-AM that crosses the spectrum of political views. The station recently began simulcasting at AM-1210 outside of Traverse City to complement its original AM-1110 signal in Petoskey. Stone is looking to crack a highly competitive Traverse City talk radio market blanketed commercially by right-wing radio giants like Rush Limbaugh and Sean Hannity on WTCM-AM 580, and a sizable following for FM news programming through Interlochen Public Radio. To do so, Stone is turning to a combination of conservative talkers, including Neal Boortz and Glenn Beck, mixed in with liberal hosts like Ed Schultz to carve out a new audience... Mixing It Up On The Airwaves- WJML turns to a blend of voices in audience bid (Sun, 5/6)

 

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About this Entry

This page contains a single entry by Mike Austerman published on May 6, 2007 3:48 PM.

WJR’s 85th year rolls in with top spot in ratings was the previous entry in this blog.

West Michigan: Newsmakers May 8, 2007 is the next entry in this blog.

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