Metro Detroit: Newsmakers Aug 22, 2007




Detroit Free Press:

The Arbitron radio ratings for May, June and July generally aren't known for dictating in which direction the market is going long-term. And the 2007 edition released Tuesday certainly didn't break that rule. Movement was generally minimal, with the Top 10 and Top 20 rankings largely static. But there were some trends beyond the relatively non-noteworthy numbers in the chart accompanying this article. They are: While WRIF-FM morning giants Drew and Mike continue to lead the morning race, their ratings dropped a bit from their stellar second quarter score ... WDVD-FM, which had a stellar second quarter, dropped slightly but still had solid Top 10 numbers among all listeners and was a solid sixth in the age 25-54 tote. If it holds ears, it could be the radio success story of '07 in Detroit... Drew and Mike's ratings drop; oldies work (Wed, 8/22)







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This page contains a single entry by Mike Austerman published on August 22, 2007 11:31 AM.

Metro Detroit: Newsmakers Aug 21, 2007 was the previous entry in this blog.

Sales and Transactions: Week of Aug 17, 2007 is the next entry in this blog.

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