West Michigan: Newsmakers Sep 9, 2007




Grand Rapids Press:

You may have seen the promotional television spot stating the 6 p.m. newscast of WZZM-TV (Channel 13) is No. 1. This is an accurate statement when it comes to certain demographics. The station's newscast finished in first place with adults 25-54, women 25-54 and men 25-54, according to Nielsen's July 2007 ratings book. Advertisers favor the "demo" because the numbers are broken down by age and gender, and they can see what matches their target audiences. Janet Mason, president and general manager of WZZM, agrees: "Clients pay more attention to demos. Households don't buy products -- people buy products." At WXMI-TV (Channel 17), whose news ratings at 10 p.m. remain consistent, general manager Patty Kolb said, "As far as rating success is concerned, most every advertiser in the country looks at demo ratings. "To be honest, I never really even look at households to measure anything. Most national advertisers use adults 18-49, with some going younger to adults 18-34 (soft drinks, movies, etc.). Some use adults 25-54 (older auto manufacturers). The success that is used by the network advertisers to determine the number one network for the season is always adults 18-49"... Ratings 101: Making sense of 'the book' (Sun 9/9)







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This page contains a single entry by Mike Austerman published on September 9, 2007 10:21 AM.

Mid-Michigan: Newsmakers Sep 9, 2007 was the previous entry in this blog.

Dr. Don nominated for CMA on-air award is the next entry in this blog.

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