Metro Detroit: Newsmakers Oct 21, 2007




Ann Arbor News:

Buried in all the hoopla about the new Big 10 Network - and whether or not Comcast cable would add it to its basic lineup (it hasn't yet) so Michigan football fans can get their fix - was this provision: In addition to the channel's primary sports programming, each participating school gets 60 hours annually to use as it wishes. So what is the University of Michigan doing with its 60 hours? Plenty, as it turns out. Two programs - "The Michigan Difference'' and "Healthy U'' - are currently running. Both are magazine-style television shows. And both showcase U-M faculty, students and alumni. "The first two episodes are up and running, and we have two more in production right now,'' said Lisa Rudgers, a Chelsea-based consultant who works with the university and Evolution Media, a West Bloomfield film production company. Rudgers was formerly vice president for communications at U-M. She said the deal with the Big 10 Channel offers the university an unusual opportunity to sell itself to a general audience... Big 10 Network not just sports (Sun, 10/21)

On Friday from 8 to 10 p.m., C-SPAN will broadcast live from the Ford Presidential Library in Ann Arbor as part of its series "Presidential Libraries: History Uncovered' ... Michigan Television (WFUM) is airing a new local interview program each Friday from 9:30 to 10 p.m. titled "Outside the Box.'' The series is hosted by Michigan Television station manager Jennifer White, who talks to imaginative people whose ideas exemplify "outside the box'' thinking... On the Air: C-SPAN to broadcast from Ford Library (Sun, 10/21)







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This page contains a single entry by Mike Austerman published on October 21, 2007 10:33 AM.

Metro Detroit: Newsmakers Oct 20, 2007 was the previous entry in this blog.

West Michigan: Newsmakers Oct 21, 2007 is the next entry in this blog.

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