Metro Detroit: Newsmakers Oct 8, 2007

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Crain's Detroit Business:

It could be at least a year before the full ratings and revenue effects of WKRK 97.1 FM's format switch to sports is felt in Detroit, radio insiders said. The CBS Radio-owned station began simulcasting sports programming Monday afternoon from its sister station WXYT 1270 AM. WKRK began calling itself WXYT 97.1 FM and using the slogan “Detroit's Sports Powerhouse.” The station retained its popular “Deminski and Doyle” afternoon drive-time talk show and moved it to mornings. Other shows were dropped and staff cut. Some local media buyers are split on what the format change will mean. “The (talk) format as it was, was not real strong. In my mind, (the format change) makes it a better station to purchase (advertising),” said Micci Lasser, senior media buyer at Brogan & Partners Convergence Marketing in Birmingham. “The signal is stronger. There's not an awful lot of FM sports stations”... Sports now on FM in Detroit (Mon, 10/8)

 

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About this Entry

This page contains a single entry by Mike Austerman published on October 8, 2007 8:54 AM.

WKRK-FM experiences the cold side of business was the previous entry in this blog.

West Michigan: Newsmakers Oct 9, 2007 is the next entry in this blog.

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