Lansing's WVIC-FM (94.1) abandoned its Classic Hits format at 7:00 tonight, in favor of Adult Contemporary, rebranding the station as Soft Rock 94.1, and inaugurating the new format with the addition of the syndicated "Delilah" show. WVIC has also added the syndicated "Bob and Sheri" morning show to its lineup, replacing the local Mary Turner morning program. Turner appears to have departed the station, along with afternoon personality Joe Thomas.
You can see the redesigned WVIC website here.
Lansing State Journal:
Local radio station WVIC (94.1-FM) has shifted its format and disc jockeys, in search of a missing niche. "We think females in their 30s have been underserved," said Dave Johnson, market manager for the Mid-Michigan Radio Group. This morning, WVIC dumped its oldies-type "classic hits" format and many of its DJs. It now has a "soft rock" format that will mix oldies (1970s and up), plus occasional current songs from such people as Kelly Clarkson, John Mayer, Christina Aguilera or Michael Buble... Radio station WVIC changes formats, DJs (Tue, 10/16)