It's November 1st, time for radio stations across the state to start dropping their regular programming in favor of a marathon of all-Christmas music as the calendar gets to within two months of the big holiday.
In Detroit, soft rock WNIC-FM 100.3 started mixing in some Christmas tunes to its regular playlist this morning instead of going all-yule all the time as it has done for the past couple of years. The station will eventually go all-Christmas, but the exact timing of that move has not been announced.
Saginaw's soft rock WGER-FM 106.3 jumped on the all-holiday sound this morning, becoming the first Tri-Cities outlet to make the change in 2007. Last year WGER chose not to go 100% Christmas in advance of the holiday, but cross-town classic hits WHNN-FM 96.1 did so as well as Gladwin's country WGDN-FM 103.1 and soft rock WSAG-FM 104.1/WSAM-AM 1400. WGDN has been making the a pre-Christmas switch-over to the sounds of the season longer than any other station in the state.
Dave Mauer, operations manager of WGER owner NextMedia's Saginaw cluster told the Saginaw News, ''Christmas is the most wonderful time of the year and we're starting a little early because we thought Saginaw could use something to lift it up. We didn't change to the holiday format last year, and that brought a lot of reaction,'' Maurer said. ''We're glad to get
back at it."
WHNN quickly followed the move by WGER by also flipping to all-Christmas today- well in advance of the station's planned switch on Thanksgiving.
WJZQ-FM 92.9 Traverse-City/Cadillac, which regularly offers a blend of soft rock and some smooth jaz, also went all-Christmas earlier today. Its the second year in a row that the Midwestern Broadcasting outlet has decided to jingle all the way to December 25.
In 2006, there were about twenty stations that ditched their regular formats at least two weeks before Christmas to have a holly jolly November and early December - up from about fifteen in 2005.