Metro Detroit: Newsmakers Nov 30, 2007




Detroit Free Press:

As a kid growing up in northwest Detroit, Grace Gilchrist rushed home from school every day to have lunch with Soupy Sales. As an adult, however, it wasn't just laughs and giggles with WXYZ-TV (Channel 7). By then, Gilchrist had crossed over to the other side of the television, from happy-go-lucky viewer to longtime station executive. From the hang-loose childhood fun with Soupy and his pals Black Tooth and White Fang, to the extreme adult sport of surviving combustible anchormen like Bill Bonds and Frank Turner. Grace Gilchrist not only survived, she helped Channel 7 thrive over the last 21 years. A down-to-earth local who made good -- very good -- Gilchrist rose from sales manager to station manager and finally in 1995 to the top executive spot as WXYZ's vice president and general manager... Good night, Gracie: A local girl made good, Channel 7's leader Grace Gilchrist heads into retirement (Fri, 11/30)

Here, by key time period, are Detroit results from Nielsen Media Research's November ratings period, which ended Wednesday. The sweeps month is one of four months when ratings are used to set ad rates... Nielsen November TV ratings (Fri, 11/30)

WDVD 'Stuffs A Bus'
Over the weekend, CITADEL Hot AC WDVD/DETROIT, MI raised over 10,000 toy donations in their 2nd annual "STUFF A BUS" fund raiser. Proceeds will benefit the VOLUNTEERS OF AMERICA, NEIGHBORHOOD SERVICES ORGANIZATION, LIGHT HOUSE CHILDREN'S HOSPITAL, DETROIT YOUTH GROUP, SPALDING FOR CHILDREN, ST. VINCENT DEPAUL and the ORCHARD CHILDREN'S SERVICES. WDVD jocks BLAINE, LISA, ALLYSON, JESSE and FIG broadcast live from three locations in the community. (Thu, 11/29)

Wanted by WKQL: Swag For Food
CUMULUS AAA WKQL (107one)/ANN ARBOR has embarked on a mission to raise a whopping 150 tons of food for FOOD GATHERERS in WASHTENAW COUNTY. Entitled "Rockin' For The Hungry," the station's biggest food drive of the year brings together over 100 charities to support hungry people. The station's air talent will be doing a remote in front of BUSCH'S grocery store in ANN ARBOR, starting on WEDNESDAY, DEC. 5th at 6a to SUNDAY afternoon the 8th. 107ONE is asking for autographed merchandise from its favorite artists to auction off Past rarities auctioned for the food band include BEN FOLDS piano keys and signed DEATH CAB FOR CUTIE drum heads to a collection of Post-it note art from MIKE DOUGHTY (which raised $300, the equivalent of one ton of food). To contribute and for more info, log onto or (Thu, 11/29)

WXYZ-TV Channel 7

WXYZ-TV is the Detroit television market’s dominant number one station, sign-on/sign-off, according to the November 2007 Nielsen Media Research rating survey which ended Wednesday. WXYZ-TV garnered a 5.6 rating/13 share, versus WDIV’s 4.1 rating /10 share, WJBK’s 3.7 rating/9 share and WWJ’s 2.8 rating/ 7 share. In addition to winning sign-on/sign-off in TV household ratings, WXYZ was also metro Detroit’s number one station in delivery of all key demographics including Women 18-49, Adults 18-49, Women 25-54 and Adults 25-54. Key to WXYZ-TV’s November ’07 sign-on/sign-off victory was the exceptionally strong performance of Channel 7’s Action News. Action News was the number one newscast in TV household ratings in the Detroit market for 6am news, noon news, 5pm news, 6pm news, the entire 5-7:30pm early news block and 11pm news... Channel 7 sweeps to victory in November ratings; Action News wins every newscast in key demographics (Thu, 11/29)







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This page contains a single entry by Mike Austerman published on November 30, 2007 8:32 AM.

Mid-Michigan: Newsmakers Nov 30, 2007 was the previous entry in this blog.

Metro Detroit: Newsmakers Dec 1, 2007 is the next entry in this blog.

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