Mid-Michigan: Newsmakers Dec 23, 2007




Midland Daily News:

I’ve taken to listening to a lot of audio books lately instead of the radio during the evenings. And it’s all because of satellites. It’s happened all over the country: rock, country, talk and Christian stations have taken to using satellite feeds instead of having local DJs and announcers. That way, some boy DJ in L.A. or some husky-voiced chick in New York City delivers the same music to 25 stations via satellite. Sophisticated computer programming allows station identification, weather and local ads to be interspersed at just the right times. I think it’s pretty sad, and I think midsize-market radio is going to have to get a lot better for me to start getting into it again... Satellite feeds take away the local radio flavor (Sun, 12/23)







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This page contains a single entry by Mike Austerman published on December 23, 2007 10:06 AM.

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