Report: ‘Millennials’ not going to radios for music

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By: Art Vuolo

On The RadioDid you see the piece on CBS-TV’s “60 Minutes” a couple of weeks ago titled “The Millennials?”

It was a scary report about the generation born between 1980 and 1995, and how they expect and demand everything. It’s something that everyone in the radio industry should watch. I archived it to DVD. It is a keeper.

The story shows emphatically that today’s “Millennials” also treat radio in ways very different than previous generations. The last place they go for music is their radio.

If they access it at all, it’s for news, sports, weather or traffic and (for some) the high-profile morning shows that feature strong personalities and entertainment. They download most of their music from the Internet. It’s never thought of as stealing, just borrowing and it has nearly destroyed the record business.

Today’s young audience, which was once the most sought after demographic by contemporary music stations, is no longer knocking on radio’s door. The only on-air talent these days who should feel a little safer are the morning shows, which lets face it, play far less (if any) music.

 • • • • • • • • 

Speaking of how you start your day, changes are in the offing. I hope you didn’t get too used to Jeff Deminski and Bill Doyle on WXYT (The Ticket) 97.1 FM since the countdown clock is ticking. and they have just 10 days left on the air in Detroit.

It’s a shame because they do a great job, but unless CBS Radio has a change of heart, they’ll keep them off the air locally thanks to a non-compete clause in their contract. Who loses? You do, the listening audience, but corporate radio is far more concerned with the bottom line than with your happiness.

Local media agent, Mike Novak, who represents Deminski and Doyle, indicated that they’ve made it known that they don’t want to work for CBS, which they call “Cheap Beyond Suspicion.” Could money be the issue? Money is always the issue. Some insiders feel the duo should swing over to rocker WRIF-FM (101.1) if Drew & Mike don’t reunite, and, oh, yeah if that contract clause thing can be worked out. I’m not predicting, just listening.

 • • • • • • • • 

As a further attempt to link stories within this column, I was surprised at the news about Adam Helfman showing up at The Riff with his “Hire It Done” home remodeling program.

He’s another CBS defector who’s found greener pastures at Greater Media’s powerhouse rocker and the show gets a simulcast on WMGC (Magic) 105.1 FM. It premiered yesterday and will run Saturday mornings at 7 a.m. on both stations.

Helfman rounds out a trio of local home improvement hosts that include Glenn Haege on WJR-AM (760) weekends at noon, and Murray Gula on WDFN-AM (1130) at 8 a.m. Gula, along with his country singing co-host Joe Giordano (known professionally as Joseph James) will be participating in today’s downtown Rochester Christmas Parade at 2 p.m. on Channel 7.

 • • • • • • • • 

Tis the season for holiday CDs and Dr. Don and Rachael Hunter at country WYCD-FM (99.5) have a new Christmas CD now available at Borders and other music retailers or www.amazon.com. A portion of the proceeds from the 13-track CD featuring Christmas favorites from Kenny Chesney, LeAnn Rimes, Rascal Flatts, Clay Walker and more will benefit Children’s Miracle Network and Pediatrics at Beaumont Hospital. It prompts us to ask “Do you have a Beaumont Doctor ... Don?

 • • • • • • • • 

Jazz flutist Alexander Zonjic, on Smooth Jazz WVMV-FM (V-98.7), has been nominated for two Canadian Smooth Jazz Awards and will reprise his role as host of the fourth annual competition. It will be held Friday, March 7, at The Living Arts Centre, near Toronto. Zonjic’s nominations are for Best Wind Instrumentalist and for Broadcaster of the Year. Catch Zonjic each morning with Kevin Sanderson for a gentle way to wake up.

 • • • • • • • • 

CIMX-FM (88.7) known as 89-X and Goodwill Industries are asking listeners to donate new unwrapped toys during its Twelve Days of Christmas, through Dec. 5. The toys will then be sold at Goodwill’s 11th annual “Santa Shop” at minimal cost to its program trainees who might otherwise not be able to buy anything for their children.

Listeners are invited to stop by any one of the 27 Caribou Coffee locations in metro Detroit to drop off toys. Donors receive a dollar off coupon towards their next purchase at Caribou during the promotion.

 • • • • • • • • 

A couple of weeks ago, Lee Alan did a Sunday night guest shot on oldies WOMC-FM (104.3), and the response was over the top with both Lee and the station receiving hundreds of positive e-mails. Entertaining personalities are what listeners want to hear.

 • • • • • • • • 

Art Vuolo has published the Radio Guide for more than 30 years and runs Vuolovideo.com. Contact him at artvuolo@aol.com.


Reprinted from the Sunday Oakland Press, December 2, 2007

 

1 Comments

Mike...

D&D were pretty hard on you (aka Anonymous Internet Source) saying they and/or their agent NEVER used the words "Cheap Beyond Suspicion" I was just curious if you had a response.

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About this Entry

This page contains a single entry by Mike Austerman published on December 2, 2007 2:06 PM.

West Michigan: Newsmakers Dec 2, 2007 was the previous entry in this blog.

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