Michigan Almanac: July 2007 Archives

Up For Bid: Spartan Stadium luxury suite with football package for two and Detroit Sports Car Challenge grandstand tickets with paddock passes for four

Proceeds Support Student Scholarships, Internships and Educational Programs

Bidding for the Michigan Association of Broadcasters Foundation (MABF) charitable online auction opens Monday, July 9 at 12:00 a.m. Auction proceeds will support MABF programs, which include scholarships, internships and education programs for students and young professionals in the broadcasting industry.

Bidding in the MABF online auction will continue through 11:59 p.m. Thursday, Aug. 9. The general public is invited to participate in the bidding. The MABF online auction features the following must-have items:

• As guests of the exclusive LaSalle Bank Club at Spartan Stadium, you and a friend will enjoy two (2) Michigan State University Football Tickets to the Sept. 15, 2007, home football game versus Pittsburgh. Package includes buffet-style meals, access to Spartan Radio Network Tailgate Party and a visit to the broadcast booth. Total package valued at $1,260. Reserve price/starting bid: $845.

• Highest bidder receives a VIP package for four (4), including reserved grandstand tickets and paddock passes to the Detroit Sports Car Challenge, presented by Bosch on Sept. 1, 2007, all part of the Detroit Belle Isle Grand Prix. Total value of $260. Reserve price/starting bid: $175.


This MABF online auction is the third of four charitable auctions planned for the year. MABF is soliciting donations of items for bid during its November online auction. Complete information on the MABF online auction, including detailed information on registration, auction items and contest rules may be found at www.michmab.com. Click on the Online Auction button.

 

Viewers tell MSU research team that local television provides a valuable connection to their community -- nearly nine of ten watch television news

A survey of 500 Michigan citizens by researchers from Michigan State University reveals the overwhelmingly majority of viewers say television remains the dominant entertainment medium, and that local television news provides citizens with a vitally important connection to their local community. The William Donohue Group of East Lansing, Michigan conducted the statewide survey for the Michigan Association of Broadcasters (MAB).

“Not only is television viewing as strong as ever, but Michigan citizens clearly told us they want local television to provide information about weather and news,” said William A. Donohue, Professor of Communication at Michigan State University. “People in Michigan are convinced that local TV stations provide a valuable service to the community and all indications are viewing levels will remain consistent going forward.”

MAB hired the William Donohue Group to survey viewer attitudes toward television in general, and local television news in particular. The research was also used to determine the impact that new technology such as digital video recorders (DVRs), video games and Internet usage may have on television viewing. The telephone survey of 500 Michigan citizens representing a geographic cross-section of the state was conducted in April 2007.

Among the key findings of the research:
• 84% of those surveyed say they are frequent or occasional viewers of television news;
• 83% of the sample believes their favorite station provides a valuable service to the community;
• 77% believe they are spending about the same amount of time or more watching local TV news compared to one year ago;
• 63% watch TV more than 90 minutes per day after dinner;
• 39% watch early evening news while 35% watch late evening news; and
• The most important factors in determining which local news station viewers watch are weather, local news coverage and local events.

“Local television is extremely important because of our local news, community service, weather and our role in promoting community events,” said Mario Iacobelli, MAB Board Chair and President of WWTV/WWUP-TV, Cadillac. “The research validates the work that we do, and encourages broadcasters to continue to make local programming relevant in the lives of our viewers.”

The Donohue Group survey also sought to reveal how new technology may be impacting television viewing. The research shows that use of new technologies is not having a negative impact on viewing, but appears to be used to enhance viewing or in addition to normal viewing patterns.

Among the survey’s findings:
• 78% only use their television to watch the TV channels provided on weekdays. Only 22% use their televisions on weekdays to watch videos;
• 75% do not use a DVR to record programs;
• Most people who do record programs are extending their viewing, that is, they are recording a show because they are watching another television show at the same time; and
• Only 13% use their TV to play video games.

“Michigan citizens are very traditional in the way they watch television,” said Donohue. “They like to sit down and watch their shows from start-to-finish at the time they are normally scheduled. Use of newer technologies is mostly used to enhance the viewing experience.”

The Donohue team conducted research two years ago to determine how newer technologies were affecting radio listener ship. Much like the latest television study, the research showed that emerging media such as satellite radio, Internet and personal players including iPods did not detract from the amount of time citizens were spending listening to their favorite stations.

“New technologies are going to be a part of the media landscape going forward, but our two research projects show that the impact on radio listening and TV viewing is over-hyped,” said Donohue. “As long as local radio and TV continue to provide unique, important local programming to their citizens, broadcasters will continue to maintain strong market shares.”

The Donohue research also surveyed advertising agency executives and local business owners who buy television advertising in their communities, to determine their attitudes on television viewing and the impact of new technologies. Both groups said they found TV to be the most cost effective medium for advertising. Ad agency representatives and local advertisers agreed that television is the primary source for local news and entertainment for Michigan citizens.

 

The Michigan Association of Broadcasters (MAB) elected officers for 2007-2008 at its Annual Meeting & Leadership retreat held July 9-10 at the Amway Grand Plaza in Grand Rapids. The newly elected officers are:

• Chairman - Bart Brandmiller – Director of Sales for Clear Channel-West Michigan in Grand Rapids

• Vice Chairman/Chairman Elect – Diane Kniowski, President and General Manager of WOOD-TV in Grand Rapids

• Secretary-Treasurer – Tom Mogush, Owner/General Manager, WMQT-FM/WZAM-AM in Marquette

• Immediate Past Chairman – Mario Iacobelli, President & General Manager of WWTV/WWUP-TV in Cadillac-Traverse City

• At-Large Director, Michael King, Vice President & General Manager, WILX-TV in Lansing


Bart Brandmiller is Director of Sales for all of Clear Channel Radio's stations on the west side of Michigan. Prior to joining Clear Channel, from February 1984 to December 2002, Bart was President and General Manager of Michigan Media. Inc. (WBBL AM, WKLQ FM, WLAV FM, WODJ FM) and Vice President and General Manager of Citadel Radio Corp., both of Grand Rapids, Michigan. He has served as President of the Grand Rapids Area Broadcasters Association, and is a board member of YMCA Camp Manitou-lin.

 

The bidding in the charitable online auction sponsored by the Michigan Association of Broadcasters Foundation (MABF) is entering its final days. Interested bidders have until Thursday, August 9 at 11:59 p.m. to attempt to win auction packages.

• As guests of the exclusive LaSalle Bank Club at Spartan Stadium, you and a friend will enjoy two (2) Michigan State University Football Tickets to the Sept. 15, 2007, home football game versus Pittsburgh. Package includes buffet-style meals, access to Spartan Radio Network Tailgate Party and a visit to the broadcast booth. Total package valued at $1,260. Reserve price/starting bid: $845.

• Highest bidder receives a VIP package for four (4), including reserved grandstand tickets and paddock passes to the Detroit Sports Car Challenge, presented by Bosch on Sept. 1, 2007, all part of the Detroit Belle Isle Grand Prix. Total value of $260. Reserve price/starting bid: $175.

This MABF online auction is the third of four charitable auctions planned for the year. MABF is soliciting donations of items for bid during its November online auction. Complete information on the MABF online auction, including detailed information on registration, auction items and contest rules may be found at www.michmab.com. Click on the Online Auction button.

 

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About this Archive

This page is a archive of entries in the Michigan Almanac category from July 2007.

Michigan Almanac: June 2007 is the previous archive.

Michigan Almanac: August 2007 is the next archive.

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