By: Mike Austerman
Oldies music lovers were in heaven last weekend with all the special events taking place on the radio. On Memorial Day, listeners in New York got to hear the classic sounds of “Musicradio 77” on WABC-AM (770), while fans of the “Big 89” got to hear a rewind on WLS-AM (890) in Chicago. The response was huge, not only from the in-town audiences, but from fans across the world listening over the Internet.
Although it wasn’t promoted nearly as heavily, oldies WOMC-FM (104.3) also did some reminiscing of sorts over the holiday weekend by dropping its ’70s tunes and playing all ’60s music, complete with older-style jingles.
Earlier this month, WOMC made the wise decision to embrace its heritage by going back to calling itself “Oldies 104.3” instead of using the nondescriptive “Motor City’s 104.3 WOMC” tag that had been in place for just over a year.
What’s in a name? The station’s ratings had been down in each quarter since dropping the oldies name — perhaps being able to better identify the station will help turn those ratings back upward this summer, which has traditionally been a strong time of the year for oldies stations.
• • • • • • • •WOMC is not the only station owned by CBS Radio to pull a never-mind of sorts. In recent weeks, New York’s FM 92.3 dropped its talk format and reverted back to a rock format as K-Rock, even reclaiming its old WXRK call sign. San Francisco also lost an FM talk station, getting back heritage classic hits station KFRC-FM, albeit on a different frequency. Also among the recent changes, Chicago’s FM talker dropped the “Free FM” tag that also was being used by the now defunct stations in NYC and San Francisco. Free FM can still be heard in use locally on WKRK-FM (97.1). These happenings make me wonder if there are more changes on the horizon at CBS Radio.