By: Art Vuolo
Did you see the piece on CBS-TV’s “60 Minutes” a couple of weeks ago titled “The Millennials?”
It was a scary report about the generation born between 1980 and 1995, and how they expect and demand everything. It’s something that everyone in the radio industry should watch. I archived it to DVD. It is a keeper.
The story shows emphatically that today’s “Millennials” also treat radio in ways very different than previous generations. The last place they go for music is their radio.
If they access it at all, it’s for news, sports, weather or traffic and (for some) the high-profile morning shows that feature strong personalities and entertainment. They download most of their music from the Internet. It’s never thought of as stealing, just borrowing and it has nearly destroyed the record business.
Today’s young audience, which was once the most sought after demographic by contemporary music stations, is no longer knocking on radio’s door. The only on-air talent these days who should feel a little safer are the morning shows, which lets face it, play far less (if any) music.
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Speaking of how you start your day, changes are in the offing. I hope you didn’t get too used to Jeff Deminski and Bill Doyle on WXYT (The Ticket) 97.1 FM since the countdown clock is ticking. and they have just 10 days left on the air in Detroit.
It’s a shame because they do a great job, but unless CBS Radio has a change of heart, they’ll keep them off the air locally thanks to a non-compete clause in their contract. Who loses? You do, the listening audience, but corporate radio is far more concerned with the bottom line than with your happiness.
Local media agent, Mike Novak, who represents Deminski and Doyle, indicated that they’ve made it known that they don’t want to work for CBS, which they call “Cheap Beyond Suspicion.” Could money be the issue? Money is always the issue. Some insiders feel the duo should swing over to rocker WRIF-FM (101.1) if Drew & Mike don’t reunite, and, oh, yeah if that contract clause thing can be worked out. I’m not predicting, just listening.