Metro Detroit: Newsmakers Jan 20, 2008




Ann Arbor News:

The radio ratings for the fall are in, and they contain some surprises for local stations. As usual, Detroit AM powerhouse WJR remains strongly on top in this market. It's followed by WWWW-FM (Ann Arbor-based W4 Country) and Detroit rock station WRIF-FM, which enjoyed a jump from a 1.8 to a 4.6 share (the percentage of those listening to the radio who are listening to a particular station) between the spring and fall periods (ratings are only measured here twice yearly). Perhaps the biggest change involves Ann Arbor station WQKL, which fell from third place in the spring, when it had a 4.8 share, to 15th place, with a 2.0 share. A call to station management was not returned. News-talk WAAM, which recently let go its longtime morning host Lucy Ann Lance, rose in the fall ratings period from 1.5 to 2.6 share (perhaps it's not too late to pick up the phone and invite her back)... WJR tops, WQKL drops in radio ratings (Sun, 1/20)







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This page contains a single entry by Mike Austerman published on January 20, 2008 11:12 AM.

West Michigan: Newsmakers Jan 18, 2008 was the previous entry in this blog.

Report: Going all-Yule pays off on the ratings list is the next entry in this blog.

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