Television: Newsmakers Mar 4, 2008




Detroit Free Press:

The first coupons for TV converter boxes are starting to show up in consumer mailboxes as the television industry braces for D-Day -- Feb 17, 2009 -- when old analog TV sets no longer will pull in over-the-air TV signals and the nation switches to the crisper and clearer digital mode. The coupons, which work like a gift card, bring $40 discounts to those who need the boxes, estimated at about one in ten TV households nationwide. In Michigan, that's about 1.5 million homes. The boxes, which cost $50 to $80, install between the antenna and the TV and allow normal reception on older sets. The coupons come free on request, either online at or by phone at 888-388-2009. They must be used within 90 days... TV industry readies for digital switch (Tue, 3/4)

The Oakland Press/AP:

he transition to digital broadcasting is the biggest thing to hit television since color. To make sure it goes smoothly, the Federal Communications Commission wants to do a test run. The digital shift will happen nationwide next February. Viewers who don't have a digital set and watch shows via an antenna will lose their picture unless they buy a converter box. The changeover has members of Congress and the FCC worried that irate viewers with no picture will direct their anger at Washington. FCC commissioner Michael Copps suggested a test run in certain markets, prior to the national shift, would be a good idea. He explained his idea Monday in a letter to FCC Chairman Kevin Martin. "Broadway shows open on the road to work out the kinks before opening night," he wrote. "The DTV transition deserves no less"... Digital TV shift may get a test drive before going prime time (Tue, 3/4)







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This page contains a single entry by Mike Austerman published on March 4, 2008 10:34 AM.

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