WMUK looking for shortened spring fund drive
Western Michigan University's public radio station, WMUK 102.1 FM, has its sights set on a shortened spring fund drive and hopes to reduce on-air pledge hours by more than 50 percent during pledge week.
The station seeks to repeat the success of its Fall 2007 Short Drive and is encouraging listeners to donate prior to the spring drive, scheduled to begin on Friday, April 4. The drive has a goal of raising $175,000.
"We are counting on pre-drive mail and online support to help us reach our $175,000 goal quickly," says Gordon Bolar, WMUK development director.
To date, mail-in contributions and pledging online at the station's Web site, wmuk.org, have helped WMUK make substantial progress toward its goal. WMUK's web ticker will feature up to date results of the station's short drive, now and throughout the drive.
Funds raised through the pledge drive help to pay for acquisition costs of programs from NPR (National Public Radio), PRI (Public Radio International), the BBC and American Public Media. The pledge drive also helps cover costs for local program production.
The station will enlist the support of more than 80 volunteers to answer pledge calls during the drive. Those interested in volunteering can go to the volunteer section of the website at wmuk.org.
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