Metro Detroit: Newsmakers April 15, 2008




Michigan Radio wraps up spring membership drive

Michigan Radio, the public radio station of the University of Michigan, finished a successful Spring Membership Drive last Friday. The on-air fundraiser, which ran from April 4 - 11, generated 4,664 pledges totaling more than $594,000. Of that, over $200,000 was raised from first time donors to the station.

The 2008 Spring Membership Drive raised money through several sources, including:

• Over $473,000 in contributions from listeners calling in a pledge to phone volunteers

• Over $121,000 generated from people contributing through the station's website

The station saw a particularly large jump in people making contributions over the internet, with a 50% increase in online pledges compared with spring 2007.

The $594,000 raised during the on-air fundraiser was in addition to almost $230,000 contributed during the station's pre-pledge drive direct mail campaign. The money raised helps pay for programming costs and general operating expenses at the station, with membership support being the single largest source of income.

"Our listeners who support Michigan Radio as members never cease to amaze us with their dedication to maintaining the quality of our service," says Director of Broadcasting Steve Schram. "We return their outstanding measure of support by providing the strongest public radio news and information service in the state."

Michigan Radio includes WUOM (91.7 FM in Ann Arbor/Detroit), WFUM-FM (91.1 FM in Flint), WVGR (104.1 FM in Grand Rapids) and is a service of Michigan Public Media.



Windsor Star:

Windsor's The Rock CKUE-FM (95.1/100.7) is turning heads on both sides of the Detroit River. The Blackburn-owned independent with studios in Windsor and Chatham is now third overall most-listened-to in Windsor and Essex County, according to recent survey statistics from the Bureau of Measurement (BBM). "We like to say we're the radio station of choice among men 25 to 54," said The Rock's program director, Rod Martens. CHUM Radio's CKLW-AM (800) continues to lead all stations in the market with three times the estimated audience of its closest competitor. CHUM's 89X CIMX-FM (88.7) is No. 2, followed by The Rock and CBC-Radio One's CBE-AM (1550)... AM-800, 89X lead, but Rock climbing (Tue, 4/15)



Don Phillips exits WOMC

Don Phillips, longtime overnight and weekend jock for oldies WOMC-FM 104.3, is no longer with the station. According to program director Scott Walker, there are currently no plans to replace him at this time. Phillips had been off the air recently due to health concerns.



Detroit News:

The NFL will release the full regular-season schedule today, but the Lions already have a new contract to televise their four exhibition games. The Lions have signed a three-year contract to have their exhibition games on WWJ-TV Channel 62, a CBS affiliate in Metro Detroit. In previous seasons, the Lions' games were on WKBD Channel 50. "This is a bigger platform for us," Tom Lewand, the Lions' chief operating officer, said Monday of the deal with Channel 62. "It gives us a chance to build our ratings"... Lions' exhibition games move to Channel 62 (Tue, 4/15)



Herbert gets nod as head of Digital Media for CBS Radio/Detroit

Georgeann Herbert has added the responsibility of director of Digital Media for the CBS Radio cluster in Detroit to her role as director of programming for the company's WWJ-AM 950. Herbert joined CBS Radio in 1990 as OM of WBBM and WMAQ/Chicago and moved to WWJ in 2000. She's also been serving as director of e-publications for the station.

"Georgeann is extremely passionate about news and new digital media," said CBS Radio Detroit Market Manager Debbie Kenyon. "She has been an industry leader developing digital programs, including a series of e-publications that are second to none. Georgeann is constantly on the forefront of new technology, and we look forward to sharing her expertise with all of our CBS Radio stations here in Detroit."







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This page contains a single entry by Mike Austerman published on April 15, 2008 7:40 AM.

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