Mid-Michigan: Newsmakers April 4, 2008




Flint Journal:

With the new Arbitron radio ratings book period getting under way yesterday it's time to give a belated congrats to Flint urban station WDZZ (92.7 FM) for wresting the top spot from longtime local ratings champ WCRZ (107.9 FM). For much of the past five years -- the span of "Cars'" run on top -- DZZ has been a perpetual No. 2 in the market but finally shed that label in January when the results of the fall book were announced. Getting the top spot was a welcome success for program manager and on-air personality Trey Michaels. "You want to be the best at what you do, so it's very satisfying," he said. "We've been the perennial number two here for a long time but we got a good reputation from our listeners responding (to surveys). We moved forward and did an incredible job." Michaels credits the jump to a steady diet of local appearances by station crews and inventive promotions of the kind that will kick up again now that ratings are under way... WDZZ-FM (92.7) topples Cars 108 (WCRZ-FM) to take ratings top spot (Fri, 4/4)







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This page contains a single entry by Mike Austerman published on April 4, 2008 3:09 PM.

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