Metro Detroit: Newsmakers July 24, 2008




Detroit Free Press:

The Detroit radio market received its half-year ratings report card Wednesday, and there were lots of eye-catching numbers. Take a look at these: • Hits player WKQI-FM (95.5) led the race for all listeners aged 12 and older with a 5.4 mark, edging out all-news WWJ-AM (950) at 5.3 and news/talk WJR-AM (760) with a 5.2; • In the 25- to 54-year-old demographic that is especially attractive to advertisers, rocker WRIF-FM (101.1) -- even with Drew Lane out from its morning show since September -- led with a 6.6 mark. WRIF bested three runners-up all tied for second place: R&B/talker WMXD-FM (92.3), modern-hits player WDVD-FM (96.3) and WKQI, all with a 4.9... Detroit radio ratings report mixed (Thu, 7/24)



Detroit News:

Sports and a youthful music mix caught the fancy of Detroit radio listeners, according to the Spring 2008 Arbitron ratings for April, May and June, which were released on Wednesday. As forecast in the earlier, monthly ratings, there's a big win for Clear Channel's WKQI (95.5), which ranks as the top overall station with its strong morning show, Mojo in the Morning, and an edgy, rap-heavy Top 40 playlist. Citadel's WDVD-FM (96.3) jumped from No. 12 to 10 in the overall list, but most impressively, went from a tie for No. 10 in the adults ages 25-54 demographic, to a stunning No. 2, behind Greater Media's rock powerhouse WRIF-FM (101.1). WDVD plays a mix of Top 40 music (Jordin Sparks, Maroon 6, John Mayer, etc.) mixed with some '80s and '90s classics that young adults clearly love. In that demographic, the station shared second-place with WMXD-FM (92.3), which airs a softer urban blend, and WKQI. WRIF has to be happy with most of its numbers trending upward; the now permanently Drew-less, Mike in the Morning went from a 6.7 share in the winter book, to a solid 7.5 in the spring, with listeners age 12 and older... Top 40 hits, Mojo lift 95.5 to top radio spot (Thu, 7/24)







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About this Entry

This page contains a single entry by Mike Austerman published on July 24, 2008 8:11 AM.

West Michigan: Newsmakers July 23, 2008 was the previous entry in this blog.

Spring radio ratings for Flint, Tri-Cities, Ann Arbor, and Battle Creek is the next entry in this blog.

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