Metro Detroit: Newsmakers Oct 17, 2008




WDFN gets clever to raise breast cancer awareness

With October being breast cancer awareness month, WDFN takes up the cause in a way only a station that's geared towards male listeners can. The station invites listners to take a break from their daily grind and visit to enjoy the station's salute to tatas and tata health. The more serious goal of course is to get folks to take some time to learn about breast cancer risk and prevention.

Visitors can learn how to take an active role in the testing process with their partners and how to recognize breast cancer fighters and survivors while remembering those that have lost their lives to this disease. If you or or a loved one have a story to tell about breast cancer, you're encouraged to post it at

And of course, the folks at WDFN can't talk about saving the tatas without saluting them too ... so regular features on the station's web site have been changed to reflect tatas, including a new babe gallery that focus on that region and more.

WDFN is all about things like sports, beer, babes, and other things that guys in Detroit feel passionate about - including the health and well-being of the women in their lives. The station is encouraging men to join together and learn more about breast cancer, be inspired by the stories that are passed along by others, and have some tata fun in the process.

Tom Bigby takes a new "VP of Strategic Programming" role with CBS: The WXYT, Detroit programmer and strategist will be working with the corporate staff (probably up to Dan Mason) on projects outside the Motor City, while continuing his construction work at 'XYT. The in-house email says Bigby's new task is to create and develop projects for both on-air and online. I think the "Vice President of Strategic Programming" title is a new one for CBS, and it has Bigby working with New York-based Chris Oliviero and Boston-based Greg Strassell. Before Detroit, he programmed in Dallas for CBS - and he re-wrote the rules for sports radio during his long tenure at all-sports (but also guy talk) WIP, Philadelphia (610). Since he got to Detroit's WXYT (1270) and the station vaulted onto the FM dial at 97.1, the ratings have grown 1.8-1.9-3.5-2.9 on the FM and kept a steady 0.7-0.8 or so on the AM. The combo would be at or near the top with 25-54 guys.



Detroit News:

Even based in Britain, Roger Daltrey and Pete Townshend of The Who knew that Detroit's economic woes have been going on for some time. That's why the founding members of The Who decided to donate their fee for the band's Oct. 21 concert at The Palace of Auburn Hills to two Detroit charities: Gleaners Food Bank and Focus: HOPE. "The first radio stations in America to play our first single, 'I Can't Explain,' were Detroit radio stations," Daltrey said in a phone interview from London. "When I saw we'd been booked to play Detroit on this mini-tour, I said to Pete, I just can't go into Michigan and take a pay packet when there are so many people from the roots I come from, struggling. "I know how hard blue-collars have been hit," said Daltrey, who was once a sheet-metal worker in Britain. Townshend agreed, and the band teamed up with classic rock station WCSX-FM (94.7), and chose two charities... Legendary band puts local charities in the spotlight during hard times (Fri, 10/17)



WJR's to host MSU/U-M tailgate party in Novi

News/Talk WJR is inviting listeners to take part in what it calls "The Ultimate MSU/UofM Tailgate Party", a special live broadcast that will be brimming with school spirit on Friday October 24th from 5 -7pm from the Rock Financial Showplace in Novi. The Mitch Albom Show will be on hand and the event is set to offer prize packages, great food, and tickets giveaways for the game. Check out for more information.







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About this Entry

This page contains a single entry by Mike Austerman published on October 17, 2008 2:14 PM.

West Michigan: Newsmakers Oct 17, 2008 was the previous entry in this blog.

On the Radio: God Help Satellite Radio... just ask Mel is the next entry in this blog.

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