Mid-Michigan: Newsmakers Oct 14, 2008




Lansing State Journal:

Forty years ago, radio show host Tony "El Chayo" Cervantes helped a local radio station reach out to an untapped market - the Lansing area's Hispanic population. Cervantes, along with five others at Michigan State University public broadcasting station WKAR, launched a Spanish-language radio show in 1968 that is still going strong as it enters its fifth decade. Cervantes is the host. "It was basically an underserved market," Station Manager Curt Gilleo said. "There was a traditional Spanish-speaking population in the Lansing area and they didn't have any radio programs to listen to." As it enters its fourth decade, "Ondas en Espanol" reaches a daily audience of 500 to 1,000 people in a 60-mile radius, Gilleo said... Spanish language radio show going strong since 1968 (Tue, 10/14)







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This page contains a single entry by Mike Austerman published on October 14, 2008 10:17 AM.

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