Metro Detroit: Newsmakers Dec. 10, 2008




Ann Arbor's W4 Country helping gather Toys for Tots

Country WWWW-FM 102.9 is teaming up with Key Bank, the U.S. Marine Corps. and the Washtenaw County Toys for Tots organization to bring smiles and gifts to local children just in time for Christmas this year.

W4 Country's Christmas Crusade for Kids starts Monday December 15th and is scheduled to run through Saturday December 20th. The station will be taking over a store front located 3147 Oak Valley Drive at the Oak Valley Shopping Center in Ann Arbor where they will broadcast live Monday the 15th through Friday the 19th from 6am-10pm and again on Saturday December 20th from 10am-1pm. Donations of toys and cash will be accepted all week long.

On Saturday December 20th, the Breakfast with Bubba Morning Show will take the monetary gifts and go shopping for toys. Toys for Tots will then pick up the toys and distribute them to families in need just in time for Christmas.

To donate, just bring a new, unwrapped toy(s) to our location anytime Monday through Friday 6am-10pm, or Saturday 10am-1pm. Visit the station's web site at for more information.



Local 4 to offer live broadcast of auto show Charity Preview

The relationship between the North American International Auto Show (NAIAS) and WDIV/Channel 4 will take another step forward in 2009 as live coverage of the Charity Preview event resumes by WDIV, the exclusive broadcast media partner of the NAIAS.

In addition to airing the Charity Preview live on Jan. 16 from 6-9 p.m., WDIV has also committed to airing more live broadcasts during industry preview and public days as part of their overall commitment to additional coverage.

"As global eyes focus on NAIAS this year the additional coverage of the show becomes even more important from a local and national standpoint," said Marla Drutz, Vice President and General Manager, WDIV/Channel 4. "We are committed to our position as a news leader in the Detroit area and will be offering expanded coverage of this extraordinary show."

As the official broadcast partner of NAIAS, WDIV/Channel 4 is the only television station that is licensed to use the NAIAS name or logo in its promotional materials, or sell packages related to the NAIAS and Charity Preview.

"The years of experience that WDIV brings combined with the talented on and off air team will provide viewers with an incredible amount of coverage of NAIAS and the excitement it brings to Detroit and the world," said Rod Alberts, executive director, NAIAS. "Charity Preview is one of the top single-night fundraising events in the nation, and now those at home will be able to participate in the excitement by watching the coverage provided by WDIV and the live cameras that will be placed around the floor during the event."

Tickets for Charity Preview are currently available and can be purchased by calling (888) 838-7500, or by visiting The annual event has raised over $77 million for children's charities in metro Detroit since its inception in 1976.



WJR's 43rd Annual Christmas Sing set for Saturday

News-talk WJR AM 760 is inviting listners to join morning host Paul W. Smith, Santa, and the WJR family starting at 10am on Saturday, December 13th as they host the 43rd Annual WJR Christmas Sing in the North Grand Court at the Somerset Collection in Troy. This is a great holiday tradition that promises to be bigger and better this year. Bring your family for a morning of Christmas caroling and fun!

The station will also be gathering new or gently used coats to the Christmas Sing. On this day, Goodwill Industries will be collecting donated coats at the entrance to Somerset Collection North on Big Beaver Road between the hours of 9am-Noon. Cash donations will be accepted as well. All donations will benefit the North End Community Partnership and as a thank you for your contribution, you will receive a free regular coffee or tea at Starbucks at Somerset Collection and a gift certificate for a one-hour pampering mini-facial at the Dior Beauty Counter located in Macy's in Somerset Collection.

For more information, visit WJR's Helping Hands Headquarters at



Detroit News:

Talk-show goddess Oprah Winfrey has the golden touch. She loves a book and millions of copies sell. She declares something a favorite, and it's out of stock in stores in no time. Well, when it comes to ratings, Winfrey can also do no wrong and thanks to the large Metro Detroit TV audience that tunes in to "The Oprah Winfrey Show" five days a week, WXYZ-TV (Channel 7) enjoys a sweet spot at the top. The daytime hit attracted a 4.8 rating/13.8 share during the November sweeps period, giving WXYZ the No. 1 rated show in that time period compared to the 4 p.m. newscast on WDIV-TV (Channel 4). The local NBC affiliate, which splits the hour with the tabloid magazine show "Inside Edition," pulled in a 3.4 rating/8.8 share in households... 'Oprah' gives WXYZ top daytime rating (Wed, 12/10)







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About this Entry

This page contains a single entry by Mike Austerman published on December 10, 2008 8:52 AM.

Sales / Transactions / FCC Actions: Dec. 9, 2008 was the previous entry in this blog.

Metro Detroit: Newsmakers Dec. 12, 2008 is the next entry in this blog.

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